The Cable & Satellite Broadcasting Association of Asia (CASBAA) is dedicated to the promotion of multi-channel TV via cable, satellite, broadband and wireless video networks across the Asia-Pacific. CASBAA represents some 130 member organizations involved in the subscription TV business, which in turn serve more than three billion people.

In striving to demonstrate the effectiveness of pay-TV as an advertising medium, CASBAA has published the ATAC Subscription TV Advertising 2010 (Hi-res PDF, 40MB | Low-res PDF, 9 MB) which provides advertisers and media agencies with essential country data on subscription television as well as channel information for the ATAC stakeholders.

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  • AXN HD launches in Southeast Asia [ Mar 17, 2010 ]
    17 March 2010, Singapore – AXN, the heart of action & adventure, and Asia’s leading English general entertainment pay-TV channel is set to bring the latest and most exciting drama series, blockbuster movies, reality shows and more, in high definition to audiences in Southeast Asia starting May 2010!

    Already providing unparalleled quality in entertainment, AXN will offer an unrivalled viewing experience as it revs up to high definition.
  • CASBAA release - Sat services & content centre stage at CASBAA Forum [ Mar 16, 2010 ]
    Hong Kong, 16 March 2010 – The top-line roster of speakers for the upcoming CASBAA India Satellite Industry Forum 2010 is rapidly expanding and now includes global content providers and satellite operators:
  • ICS signs multi-transponder pre-launch contract with ABS [ Mar 9, 2010 ]
    9 Mar 2010 – Asia Broadcast Satellite (ABS) and ICS Technologies Iraq (ICS)
    announced that they have signed a 3 year, multi-transponder pre-launch contract for
    bandwidth capacity on the ABS-2 satellite scheduled to be operational in 2012. ICS
    Technologies will be leasing Ku-band capacity on the Middle East/N. Africa beam and
    C-band capacity on the West Hemi beam covering Africa for the deployment of VSAT
  • CASBAA release - Bullard joins ATAC team [ Mar 4, 2010 ]
    Hong Kong, 4 March 2010 – The Cable & Satellite Broadcasting Association of Asia (CASBAA) today announced the appointment of the Singapore-based international media consulting company P1 to lead the Association’s advertising initiative, the Asia TV Advertising Coalition (ATAC), effective immediately.

    P1 was founded by Peter Bullard to provide advisory services to media owners, content companies and those in related fields and industries. The company specialises in helping to identify and develop growth opportunities and in assisting clients with the many challenges presented by the digital revolution.
  • Discovery announces the global launch of TLC [ Mar 3, 2010 ]
    - TLC to be the Most Widely Distributed Female Lifestyle Network in Pay-TV Reaching
    75 Markets and More Than 100 Million Households Outside the U.S. -

    - LA Ink’s Kat Von D to Flip the Switch on TLC for the First Time in Norway March 4 -

    BRUSSELS and SILVER SPRING, Md., March 3, 2010 – Discovery Communications today announced the global launch of TLC, one of the fastest-growing female lifestyle channels in the United States and home to top-rated shows including LA Ink, Cake Boss, and Say Yes to the Dress. The international version of TLC will have its global launch on March 4 in Norway and will be available in more than 75 ...
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