Advertising and Research Committee

The CASBAA Research Committee recognises the need for high-quality and compatible TV-focused media research. A priority is to educate users of research data on how to use the information effectively. This committee promotes the benefits of advertising on multichannel TV.

One of CASBAA's key initiatives is CASBAA Advertising, an industry alliance dedicated to generating new advertising revenue streams for multichannel television across 18 Asian markets with 445 million connections.

The CASBAA Advertising website provides advertisers and media agencies with essential country data on subscription television as well as channel information for CASBAA Advertising stakeholders.


Council Member Responsible: Tom Keaveny - Discovery Networks Asia Pacific

Committee Members