Research Committee

The CASBAA Research Committee recognises the need for high-quality and compatible TV-focused media research. A priority is to educate users of research data on how to use the information effectively. This committee promotes the benefits of advertising on multichannel TV.

One of CASBAA's key initiatives is CASBAA Advertising, an industry alliance dedicated to generating new advertising revenue streams for multichannel television across 18 Asian markets with 445 million connections.

The CASBAA Advertising website provides advertisers and media agencies with essential country data on subscription television as well as channel information for CASBAA Advertising stakeholders.

Board Member Responsible:

  • Mark Patterson, Group M


  • Henry Robles, NBCUniversal
  • Julie Peteren, Discovery Networks Asia Pacific

Committee Members

E-Lin Kok A+E Networks
Jeremy Phua BBC Worldwide
Sally Wu BBC Worldwide
Amy Lau Bloomberg
Dawn Tan Bloomberg
Athena Ho Celestial Tiger Entertainment
Aditi Guha Disney Media Distribution
Amit Malhotra Disney Media Distribution
Joanne Fairhead Disney Media Distribution
ChuSan Yeh Discovery Networks Asia Pacific
Rix Yu Fox International Channels
Martyn Uren Fox International Channels
Nasruddin Md Kassim Scripps Networks Interactive
Annie Yuan SPE Networks
Peter Hammer Turner International Asia Pacific
Duncan Morris Turner International Asia Pacific
Jaslyn Chui Viacom International Media Networks
Jane Buckthought CASBAA
Nicola Ngan CASBAA