OTT revenues tipped to grow by 26% this year

Over-the-top video should see total revenue growth of around 26% in 2015 with a 24% compound annual growth rate (CAGR) through to 2019, according to ABI Research. 

The study claims that tapping into OTT’s growth is “key for pay TV,” with the rising popularity of services like Netflix and HBO Go causing customers to start demanding a similar experience from their pay TV subscriptions.

At the same time, the pay TV market forecast for only 3.7% CAGR through 2020 after struggling with increasing customer churn and maintaining ARPU, according to ABI.http://www.digitaltveurope.net/348962/ott-revenues-tipped-to-grow-by-26-this-year/