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Thailand in View Seminar

20 January, 2011

Thailand in View 2011

Hosted by CASBAA in association with the Satellite Television Association of Thailand (STAT), the first ever Thailand in View seminar explored the opportunities for growth and obstacles that may impede progress in Thailand. An important and flourishing market in Asia, Thailand’s cable and satellite TV industry has been marked by phenomenal growth recently with more than 10 million viewers, penetration of over 50% of TV households and ad revenues worth an estimated 3.5 billion baht (US$110 million) at year end 2010.

Boasting an influential roster of speakers and presenters, Thailand in View featured a keynote address from the Prime Minister of Thailand, H.E. Abhisit Vejjajiva, who championed regulatory change to support the growth of the cable and satellite broadcast industry (Click here to view the entire transcript) and concluded on a high note with closing remarks by H.E. Alongkorn Ponlaboot, Deputy Minister of Commerce, Government of Thailand.

In between, some 200 delegates, speakers and media were treated to insightful sessions to stimulate discussion of the important topics affecting the industry including maximising advertising revenues, the essential value of a dual revenue stream for pay-TV, regulatory issues and the creation of a new National Broadcasting and Telecommunications Commission and the changing face of content distribution.

Among the panel of speakers were Senator Somchai Sawaengkarn, Chairman of the Committee on Human Rights, Rights and Liberties and Consumer Protection; Tanawat Wansom, President, MCOT; Sompan Charumilinda, EVC, True Visions; Todd Miller, EVP, International Networks, AP, Sony Pictures Television; Sinthu Peatrarut, MD, AGB Nielsen Media Research; Raymund Miranda, MD, AP, Universal Networks International; Niphon Naksompop, President, Satellite Television Association of Thailand; James Ross, Regional Director, ITV; Chaipranin Visuthipol, President, Advertising Association of Thailand; Alvin Lee, Executive Director, Int’l Relations & Public Policy, AP, Time Warner Inc.; and, Dew Waratangtragoon, MD, GMM Broadcasting.

Thailand in View was made possible by the generous sponsorship of ITV, The Nielsen Company, True Visions and Universal Networks International.


20 January, 2011
Event Category:


8:30am Registration
9:00am Welcome Remarks

Simon Twiston Davies, CEO, CASBAA

9:10am Opening Remarks

H.E. Abhisit Vejjajiva, Prime Minister of Thailand

9:20am Thai Pay-TV – Market Overview

Overview of key developments in this exciting growth market, and the Thai industry’s increasing importance to the regional and global marketplace.

Sinthu Peatrarut (David), MD, Nielsen Television Audience Measurement Thailand, The Nielsen Company

9:40am Satellite TV — Changing the Face of Thailand

It has been estimated that seven million households in Thailand now have access to satellite TV – phenomenal growth from a base of less than one million in 2006. With no sign of deceleration ahead, the panel discusses what is driving the change and where the opportunities lie for savvy market players.


Tanawat Wansom, President, MCOT
Todd Miller
, EVP, International Networks, AP,
Somporn Teerarochanapong, CEO, PSI Holding
Adam Zecha

Host: John Medeiros, Deputy CEO, CASBAA

10:40am Coffee Break  itv_logo_resized
11:10am In the News

Regional, local and international news programs are growing in availability and popularity across Thailand. What strategies are securing audiences as the TV news industry evolves? Is production keeping up with the demand for quality 24 hour news programming?


Sunita Rajan, VP Advertising Sales, Asia & Australasia, BBC Worldwide Channels 
Phollapruet Rangcharas
, Political/Social News Editor, TNN254 News ChannelSonthiyarn Chuenrutainaitham, President & MD, T-News
Jira Hongsamrerng
, Founder & MD, e-MassCom; Social Media Director, SpringNews TV

Host: Alvin Lee, Executive Director, Time Warner

12:00pm Making Advertising Pay

Widening access to international content and a growing local production industry are changing viewer habits. With marketers determined to squeeze the best value out of the full range of media opportunities, what effect is this having on cable, satellite and free-to-air advertising in Thailand?


Byrd Bunnag, Territory Head, Thailand, Fox International Channels
Raymund Miranda
, MD, AP, Universal Networks International
Pichai Chuensuksawadi
, Editor-in-Chief, Post Publishing

Host: Dominique Ullmann, MD, Moving TV

12:50pm Networking Lunch TrueVisions_lowres_website
:00pm New Regulations for Growth

The scheduled launch of the new National Broadcasting and Telecommunications Commission (NBTC) will create a single regulator for broadcasting and telecoms and should herald the beginning of a new golden age for the Thai TV industry. But what are the realities?


Senator Somchai Sawaengkarn, Chairman of the Committee on Human Rights, Rights and Liberties and Consumer Protection, Government of Thailand
Assoc. Prof. Pana Thongmeearkom,
Commissioner, National Broadcasting and Telecommunications Commission
Niphon Naksompop
, President, Satellite Television Association of Thailand
Andrew Marshall
, SVP, Legal & Business Affairs and General Counsel, ESPN STAR Sports
Alvin Lee
, Executive Director, Time Warner

Host: John Medeiros, Deputy CEO, CASBAA

3:00pm Distributing the Wealth

The changing face of content distribution in Thailand is rapidly altering business models for broadcasters, advertisers, marketers, content producers and the entire distribution value chain. Where are the opportunities and what future trends will shape local industry?


Komson Seripapong, Head of Marketing & Sales, Thaicom
Vilasinee Chivanond
, MD, Cable Thai Holdings
James Ross
, Regional Director, ITV
Waratangtagoon, MD, GMM Broadcasting
Anupon Tajawanno
, Business Development Director, Thailand, Cisco

Host: Simon Twiston Davies, CEO, CASBAA

4:00pm Coffee Break  itv_logo_resized
:30pm Advertising: Where the Money is

With cable and satellite TV now reaching over 50% of Thai households and ad spend reaching record highs for 2010, media agencies are predicting further revenue growth.


Sompan Charumilinda, EVC, True Visions & Chairman, TNN24 News Channel
Songpol Shanmartkit
, CEO, TV Direct Co Ltd, Satellite Television Association (Thailand)
Kosit Suvinijjit
, Chairman, Spring Corporation Co Ltd
Dan Zonmani
, MD & Director, Far East DDB; committee, Advertising Association of Thailand

Host: Clint Easthorpe, CEO, OMG

5:30pm Closing Remarks

H.E. Alongkorn Ponlaboot, Deputy Minister of Commerce and Chairman of the Subcommittee, Administration of Creative Economy Policy, Government of Thailand

6:00pm – 7:30pm Cocktail



Maggie Leung
T: +852 3929 1727
E: maggie@casbaa.com
Delegate Registration
Agnes Chan/Amy Chan
T: +852 3929 1728/+852 3929 1714
E: agnes@casbaa.com/ amy@casbaa.com 
Media Enquiries
Desmond Chung
T: +852 3929 1712
E: desmond@casbaa.com