CASBAA Addressable India 2010

Thursday, 9 December 2010

9:00AM – 6:00PM
Shangri-La New Delhi  

Hosted by CASBAA in association with major Indian industry bodies—the Indian Broadcasting Foundation (IBF), News Broadcasters Association (NBA), MSO Alliance, Cable Operators Federation of India (COFI), DTH Association of India, and IPTV India Forum—Addressable India 2010 looked into the future of digitalisation in India. The India government, led by the Ministry of Information and Broadcasting (MIB) and the Telecom Regulatory Authority of India (TRAI), has proposed a definitive push towards cable TV digitalization meaning tremendous growth opportunities for the Indian pay-TV content and distribution markets.

Providing a unique industry platform for discussion and networking as digitalisation gains momentum in India, CASBAA’s Addressable India 2010 seminar brought together over 130 speakers, delegates and press in a lively exchange of viewpoints and ideas about the future of the broadcast industry in India.

Among the influential speakers attending Addressable India 2010 were Raghu Menon, Secretary, MIB; J S Sharma, Chairman, TRAI; Venkat Reddy, Senior Director, Product Management, Oracle Communications; Uday Shankar, President, IBF and CEO, STAR India; Roop Sharma, President, COFI; Ashok Mansukhani, President, MSO Alliance; and many others.

Developments from this forum saw Industry leaders at CASBAA’s “Addressable India 2010” seminar uniting to urge the government to move rapidly towards the addressable digitalisation of India’s pay-TV industry. Spearheaded by the IBF, MSO Alliance, NBA, DTH Association of India, IPTV India Forum, COFI and CASBAA, the seven leading pay-TV Associations, representing 90% of India’s television market, agreed on the need to create an environment that will stimulate investment -- beneficial not only for industry stakeholders but for the government and consumers as well.

For more detailed information in regards to CASBAA’s Addressable India 2010, please click on the below press release and presentations links.

 CASBAA Press Release - Digitalisation in a Hurry

 TRAI - Recommendations on National Broadband Plan

 Digitization - Survival of the Cable Sector

 Talking Digital - Indian Market 2010

 Oracle Media & Entertainment

To see CASBAA Addressable India 2010 pictures, click here.
 

To watch CASBAA Addressable India 2010 videos, click here.

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