Events

Events Calendar

Event 

Schedules and information are subject to change

Title:
TV Upfront – The Singapore Screenings
When:
13 Dec 2011
Where:
Singapore -
Category:
CASBAA Events

Description

TV_upfront_gallery

CASBAA, in association with Campaign Asia Pacific, staged its inaugural TV Upfront – The Singapore Screenings on Tuesday, December 13, 2011 at the Goodwood Park Hotel, Singapore. Led by the Asia TV Advertising Coalition (ATAC), the half-day networking and preview experience for media buyers, agency heads and clients promoted pay-TV as an effective promotional tool for companies looking to maximize marketing budgets.

Opening guest speaker Andy Wilson, chairman of the Asia planning council at BDO/Proximity shared insights into people’s engagement with their mobile devices, TV’s and PC’s. “TV’s primary role is to entertain and offer an emotional connection with audiences,” he said.

Brian Fisher, Caltex Global Brand Manager, Chevron International then shared that brand’s experiences with pay-TV and other content, most notably AXN’s The Amazing Race Asia, Discovery’s Caltex Crossings, History’s Hidden Cities and ESPN STAR Sports’ Caltex Score. “Brands need better ways to have more interesting integrated conversations through compelling and local content. Sell us the whole package and not the spots,” he concluded.

Rounding out the event, participating networks Discovery Networks Asia, Fox International Channels, NBCUniversal, Bloomberg, A+E Networks, MTV Asia, Sony Pictures Television Entertainment and Turner International held special screenings of their most compelling upcoming programming for the next season.

Venue

Venue:
Singapore