Events

Events Calendar

Event 

Schedules and information are subject to change

KL TV Upfronts
Title:
KL TV Upfronts
When:
19 Apr 2012
Where:
Kuala Lumpur - Malaysia
Category:
CASBAA Events

Description

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Multichannel TV is a powerful medium to maximize ROI for marketers and recent research has shown that costs can be lowered and reach increased by advertising on multichannel TV. The latest TV Upfronts screenings staged on April 19 at the Hilton Hotel in Kuala Lumpur built on the success of previous Upfronts held in Singapore and Hong Kong to promote the power of advertising on multichannel TV across Asia.

Attended by nearly 120 delegates from key platforms, international broadcasters, ad agencies and media buyers, these screenings showcased the efficacy of the medium to target demographics through a diverse range of content and programming.

 

Attending companies:

Abbott
Aegis Media Malaysia
Am Bank Group
Berjaya Corporation
Carat Media Services
Chevron Malaysia
Chuan Sin
Citibank
Cotra Enterprise
Dentsu Malaysia
DiGi Telecomunications
GroupM
GSK Consumer
Healthcare
Hong Leong Bank
LiquidThread
Malayan Banking
Maxis
Maxus
MBF Card
MEC:
Media Elements
Mediacom
Mediavest Group
Mindshare
MotionMedia Service
OMD
People n Rich
PHD Media
Sen Media
Starcom
Mediavest Group
Twentieth Century Fox Film
UMWW
Vivaki
Yeo Hiap Seng Trading
Zenith Media

Venue

Venue:
Kuala Lumpur
City:
Malaysia
Country:
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