Events

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Event 

Schedules and information are subject to change

Title:
CASBAA OTT Seminar
When:
21 Feb 2013
Where:
Telecom House - Wan Chai
Category:
CASBAA Events

Description

Over the Top and Over Here

CASBAA’s OTT and Connected Media Group coordinated a special member’s only workshop to demonstrate new OTT applications and share thoughts on future directions in this fast moving space with guest speakers Kelly Cooke, Director, Business Development and Digital Media, ESPN Asia Pacific, Keith Huang, Vice President, Product Management- now TV, TV & New Media, PCCW and Steven Kopec, Director, Emerging Technology, Turner International Asia Pacific Ltd.

Of interest were the different stages of authenticated OTT adoption by the three participating companies. It also became clear that platforms have the resources to drive OTT in their respective regions along the lines of existing business relationships. International media companies can learn from international best practices when and where they see business opportunities in the region. Also there was a clear interest by the industry in OTT providing a differentiated user experience, improved branding, measurable levels of engagement and increased value to consumers and affiliates.

Additionally, the workshop provided a great chance to compare legitimate OTT to illegal content sites and devices. However clichéd it may sound, by providing the consumer with a legal access to content when they want it, where they want it and at reasonable prices, it will be possible to provide an alternative to piracy for the majority.

Please click here for the seminar photo gallery

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Date:
Thursday,  February 21, 2013
4:00 pm to 5:30 pm

Venue:
PCCW Boardroom, 18 Floor, Telecom House, 3 Gloucester Road, Wanchai, Hong Kong

Venue

Venue:
Telecom House
Street:
3 Gloucester Road
City:
Wan Chai
Country:
Country: hk