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Events Past Events Archive CASBAA Convention 2007 Day 3
Events Past Events Archive CASBAA Convention 2007 Day 3
Events
Day 3
Day 3
CASBAA Convention 2007 - Day 3 - Thursday 1st November 2007
Day 1 | Day 2 | Day 3 | Day 4 |
AM Host: Teymoor Nabili, Al Jazeera
PM Host: Christopher Slaughter, MD, Asia Pacific Vision (APV)
| Click Video | Message |
|---|---|
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The Opener Marcel Fenez, Chairman, CASBAA ; Global Managing Partner, Entertainment and Media Practice, PricewaterhouseCoopers Duration: 3:33 |
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National Brand Building Mike Rowse, Director General, InvestHK Duration: 21:33 |
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Keynote Address: Protecting the Windows Dan Glickman, CEO, Motion Picture Association of America Duration: 19:51 |
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Middle Kingdom Content As the Chinese digital revolution gathers pace, what will broadcasters use to fill the airwaves as hundreds of new channels fight for 2.6 billion eyeballs? Moderated by: William Pfeiffer, CEO, Celestial Anthony Tse, President, China Entertainment Television Broadcast Allen Law, CEO, Click To See Matthew Brosenne, International Business Director, CSM Media Research Duration: 47:20 |
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Further Definitions: The HD Satellite Solution HD has launched across Asia, promising high quality content and wider choices to seduce viewers. How has the system fared so far and how can Asian satcasters & cable casters drive uptake of HD Platforms? Moderated by: Joe Kainz, STAR News Asia Paul Heinerscheid, President & CEO, SAT-GE & Satlynx Greg Moyer, GM, VOOM HD Networks Terence Bleakley, VP, Sales & Marketing, MEASAT Jeremy Rose, Principle Consultant, Communication Systems Duration: 30:56 |
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In Conversation Jason Krikorian, Co-Founder, Sling Media Damian Grammaticas, South Asia Correspondent, BBC World Duration: 26:02 |
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Why Pay TV? The Case for Multi Channel Advertising Paul Corrigan, Consultant, CASBAA Duration: 19:02 |
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Moving beyond impressions: - How advertisers engage, transact and build relationships with ever-changing customers Michael Kelley, Advisory Partner, US Entertainment Media & Communications Practice, PricewaterhouseCoopers Duration: 13:49 |
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Tailored Content and Perfect Placement Defying the planning pundits, embedded advertising remains a poor cousin to the traditional 30-second spot. Yet product placement has funded some of the world’s most successful TV content. With the advent of multi-channel, multi-platform and multi-choice TV, does the future look any rosier? Moderated by: Teymoor Nabili, Al Jazeera Barney Loehnis, Network Director, Isobar Chris Skinner, Managing Partner, Initiative Hong Kong Chris Kyme, Managing Partner, Eight Partnership Karen Davidson, SVP Advertising Sales & Integrated Marketing, STAR Group Duration: 31:13 |
