The Opener

Marcel Fenez, Chairman, CASBAA; Global Manager Partner, Entertainment and Media Practice, PricewaterhouseCoopers

Duration: 7 min 37 sec

The Advertising Experience - Keynote Address

Mark Patterson, CEO, GroupM Asia Pacific

Duration: 24 min 18 sec

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The Advertising Experience - Case Study: Engaging Customers through Interactive Advertising

Lindsay Servian, MD, Advertising and Interactive Service, Now

Duration: 16 min 58 sec

The Advertising Experience - The new "New Media Plan": A Roadmap to 2012 (Part 1)

• Linda Kovarik, Regional Creative Dir., Asia Pacific, Coca-Cola
• Jonathan Ellis, SVP Advertising Sales, STAR Group
• Nick Burfitt, Global Head of Return Path Data Service, TNS Media Research
• Chris Jaques, CEO Asia, M & C Saatchi
• Frederick Saurat, Co-founder, The TMSway

Duration: 60 min 41 sec

The Advertising Experience - In Conversation

Bill Roedy, Chairman & CEO, MTV Networks International

With Sharanjit Leyl, BBC World News

Duration: 28 min 7 sec

The Advertising Experience - The new "New Media Plan": A Roadmap to 2012 (Part 2)

Linda Kovarik, Jonathan Ellis, Chris Jaques, Nick Burfitt, Frederick Saurat

Moderated by Jasper Donat, Branded

Duration: 35 min 36 sec

The Advertising Experience - Mobile Minutes: Content on the Move

• Kahoe Low, Director, Content, SingTel
• Mauro Montanaro, CEO, Jamster
• May Oh, Senior Director Business Development, Greater China & India, Qualcomm MediaFLO Technologies
• Ringo Chan, VP, Wireless & Interactive Dev. & Distribution, Turner Int'l AP
• Magnus Stjerma, Director, Business Development Media, Ericsson

Kept in the groove by Nick Pilbeam, MD & Founder, itsun Ltd & Co-chair, CASBAA Mobile TV Committee

Duration: 40 min 53 sec

A CASBAA Collective

• Andrew Jordan, SAT-GE
• Anthony Tse, Cosmedia Group
• Bruce Dover, Australia Network
• James Ross, ITV Worldwide
• Jeremy Pink, CNBC Asia
• Malcolm Spry, AGB Nielsen
• Pawan Gandhi, Nokia
• Phil Lawrie, Al Jazeera
• Rob Gilby, Disney ABC International (Asia Pacific)
• Todd Miller, Sony Pictures TV International

Lead by Bernie Lo, Bloomberg Television

Duration: 63 min 43 sec

The Closer 2008

Marcel Fenez, Chairman, CASBAA; Global Managing Director, Entertainment and Media Practice, PricewaterhouseCoopers

Duration: 10 min 43 sec