Events

Day 3 - Oct 30

CASBAA Convention 2008 Day 3 - 30 October

MC: Dominic Lau, Channel [V]

Video Session

The Opener

Marcel Fenez, Chairman, CASBAA; Global Manager Partner, Entertainment and Media Practice, PricewaterhouseCoopers

Duration: 7 min 37 sec



The Advertising Experience - Keynote Address

Mark Patterson, CEO, GroupM Asia Pacific

Duration: 24 min 18 sec

Download Presentation (6.5 MB)

The Advertising Experience - Case Study: Engaging Customers through Interactive Advertising

Lindsay Servian, MD, Advertising and Interactive Service, Now

Duration: 16 min 58 sec








The Advertising Experience - The new "New Media Plan": A Roadmap to 2012 (Part 1)

  • Linda Kovarik, Regional Creative Dir., Asia Pacific, Coca-Cola
  • Jonathan Ellis, SVP Advertising Sales, STAR Group
  • Nick Burfitt, Global Head of Return Path Data Service, TNS Media Research
  • Chris Jaques, CEO Asia, M & C Saatchi
  • Frederick Saurat, Co-founder, The TMSway

Duration: 60 min 41 sec

The Advertising Experience - In Conversation

Bill Roedy, Chairman & CEO, MTV Networks International

With Sharanjit Leyl, BBC World News

Duration: 28 min 7 sec

The Advertising Experience - The new "New Media Plan": A Roadmap to 2012 (Part 2)

Linda Kovarik, Jonathan Ellis, Chris Jaques, Nick Burfitt, Frederick Saurat

Moderated by Jasper Donat, Branded

Duration: 35 min 36 sec










The Advertising Experience - Mobile Minutes: Content on the Move

  • Kahoe Low, Director, Content, SingTel
  • Mauro Montanaro, CEO, Jamster
  • May Oh, Senior Director Business Development, Greater China & India, Qualcomm MediaFLO Technologies
  • Ringo Chan, VP, Wireless & Interactive Dev. & Distribution, Turner Int'l AP
  • Magnus Stjerma, Director, Business Development Media, Ericsson

Kept in the groove by Nick Pilbeam, MD & Founder, itsun Ltd & Co-chair, CASBAA Mobile TV Committee

Duration: 40 min 53 sec









A CASBAA Collective

  • Andrew Jordan, SAT-GE
  • Anthony Tse, Cosmedia Group
  • Bruce Dover, Australia Network
  • James Ross, ITV Worldwide
  • Jeremy Pink, CNBC Asia
  • Malcolm Spry, AGB Nielsen
  • Pawan Gandhi, Nokia
  • Phil Lawrie, Al Jazeera
  • Rob Gilby, Disney ABC International (Asia Pacific)
  • Todd Miller, Sony Pictures TV International

Lead by Bernie Lo, Bloomberg Television

Duration: 63 min 43 sec

The Closer 2008

Marcel Fenez, Chairman, CASBAA; Global Managing Director, Entertainment and Media Practice, PricewaterhouseCoopers

Duration: 10 min 43 sec