CASBAA Convention 2009

Asia’s subscription TV continues to dominate Hong Kong, 13 November, 2009 – The CASBAA Convention 2009, the annual industry meeting organized by the Cable & Satellite Broadcasting Association of Asia (CASBAA) in Hong Kong on November 3rd - 6th, drew more than 700 delegates, speakers, sponsors and media from around the world.

According to CASBAA, the multi-channel TV industry is more competitive than ever, with a major focus on growing business while navigating the new world of online media and digital content.

The mantra that pay-TV is largely recession-proof has been put to the test this year, said Jack Wakshlag, Chief Research Officer of Turner Broadcasting in the US. “Cable networks are experiencing less negative impact than print and the traditional broadcast networks despite the current challenging environment. People are buying bigger TVs and High Definition (HD) only increases the audience’s interest in TV”.

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