Media & Resources

China's online video market posts $93.15 mln in Q3 revenue

01/12/2010, by Yan Xinyi

Shanghai. December 1. INTERFAX-CHINA - China's online video market generated RMB 621 million ($93.15 million) in third-quarter (Q3) revenue in 2010, according to figures released by Chinese Internet consultancy Analysys International. took a leading market share of 22.5 percent and clocked RMB 140 million ($21 million) in revenue from July to September.

Tudou followed with an 18.5 percent market share and RMB 115 million ($17.25 million) in Q3 revenue.

Both companies filed for listings on the New York Stock Exchange (NYSE) in November.

According to the filings, Youku and Tudou incurred net losses of RMB 167 million ($25 million) and RMB 83.7 million ($12.5 million), respectively, for the first three quarters of 2010.

PPStream, a peer-to-peer Internet streaming video service, came in third with an 8.9 percent market share.

Chinese Web portal's video site accounted for 6.4 percent of the market and recorded revenues of RMB 40 million ($6 million).

CNTV, the Internet television Web site launched by state-run China Central Television (CCTV) in December last year, held a 6.1 percent market share.

Nasdaq-listed Ku6 Media Co. Ltd., oFrperator of online video site, took up 5.6 percent of the market.

CNTV increased its advertising revenue in Q3 and will continue to perform well thanks to its powerful parent company, CCTV.