Media & Resources

More than half U.S. HHs want to connect pay-TV via YouTube

DALLAS (May 4, 2012): The international research firm Parks Associates reports that 59 percent of U.S. broadband households want access to on-demand YouTube content through their pay-TV service.

The firm finds that more than 80 percent of viewers interested in YouTube go for the free, ad-based offering. This means that few are willing to actually pay to watch YouTube content. However, as YouTube is investing in more original and professional content, creating a more TV-like experience, it is enhancing its value proposition to viewers, advertisers and pay-TV providers.

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