beIN announce some key appointments in the beIN Asia Pacific office:
Shahid Sen, Head of Integrated Sales, Asia
Shahid joins us from the PGA Tour where he was the Regional Director, Business Development. Shahid has over 17 years’ experience in the sports marketing industry in Asia and his previous roles include General Manager of IMG, Chennai and Executive Vice President of Repucom International among others. Shahid will be responsible for the advertising and sponsorship sales on all beIN channels in Asia. Being a key sales evangelist for the company on both linear and digital fronts, Shahid will provide strategic and operational direction to attain revenue goals and develop new business relationships directly with key accounts and with advertising agencies across the region.
Magdalene Ng, Head of Marketing & Communications, Asia
Magdalene joins us from Discovery Networks Asia-Pacific where she enjoyed a 16-year career in marketing and communications, most recently as Vice President, Corporate Communications and previously Vice President of Marcoms, Media Planning and Digital Media. Magdalene will be responsible to position beIN Asia as a leading innovative and trail-blazing sport and entertainment company in Asia and set the overall Marcoms strategy for Asia. Being an experienced brand custodian, Magdalene will build and lead best-in-class marketing, creative and communications teams. This role will lead four important verticals in the Marcoms group namely, Creative Innovation, Partner Marketing, Brand & Consumer Engagement, and Communications.
Sabil Salim, Vice President, Media Technology & Operations, Asia Pacific
Sabil, who started with us a month ago, is a highly seasoned media operations specialist. He was last with A&E Networks where he served as Head of Operations and prior to that led the operations and engineering units in Singapore and Hong Kong for Globecast Asia as Vice President, Operations & Engineering. He also spent 16 years in ESPN, where he started his career, and rose through the ranks to the position of Vice President, Operations. Sabil will provide strategic leadership to the media technology and operations team to support beIN’s networks across the Asia-Pacific region. He will also oversee content distribution across all platforms, as well as the improvement and implementation of our revenue generating systems.
Julia Lee, Manager, Accounting, Asia Pacific
Julia joined us three weeks ago and brings with her a wealth of experience in accounting, financial planning and analysis. She previously led the accounting teams at Discovery Networks Asia-Pacific and Honeywell China, and has also served in a variety of finance-related roles with Chubb Asia, United Technologies and DuPont Singapore. Julia is responsible for overseeing the controllership function for our business and, in collaboration with the corporate finance team in Doha, work with our business leaders to manage all financial accounting, commercial, treasury, tax and audit matters. While we continue our search for the Vice President of Finance, Julia will be reporting to me in the interim.