Subhash Chandra-promoted Essel Group has marked a new beginning in its media journey with its new food and lifestyle channel Living Foodz, which will launch on 11 September.
The new channel is being launched by Essel’s subsidiary Living Entertainment and not under ZEEL, which houses the broadcast business of the group.
ZEEL’s food channel Zee Khana Khazana will be shut down the day Living Foodz is launched. In a nutshell, ZEEL will shut Zee Khana Khazana to make way for Living Foodz. Living Entertainment in India will be an extension of the group’s Living network, which owns and operates a health and lifestyle channel called Zee Living in international markets. It will have a separate P&L and will operate these channels independently.
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