KIX 360, Singtel TV and Grab Partner to Offer Free GrabHitch Rides In Singapore

Singapore, May 19, 2016 – Life in Singapore can be hectic. People are always on the go, even consuming their entertainment while on the move. KIX 360, the streaming action entertainment channel, and Singtel TV, announced today an exclusive collaboration with Grab, Southeast Asia’s leading ride-hailing service, to offer its riders in Singapore free GrabHitch rides every Friday from May 20 to June 10.  During those four Fridays, GrabHitch riders can get a complimentary ride using the promo code “KIX360ACTION” via the Grab app (one ride per person per week). A few lucky people will even get the chance to ride in one of KIX 360’s “action cars”: an Aston Martin, a Ferrari, a Maserati, or a Porsche driven by an action hero.

 

While cruising in the “action cars,” riders can check out KIX 360’s exhilarating mix of first and exclusive combat sports, fast-paced reality series and adrenaline-pumping action movies via Singtel TV GO. KIX 360 is one of the Live Channels offered on Singtel TV GO.  KIX 360 is the streaming version of the pay TV channel KIX HD (Singtel TV channel 309), the ultimate destination for action entertainment in Asia.

 

“We are excited to partner with Grab and Singtel TV to bring action to the streets of Singapore with free GrabHitch rides on Fridays,” said Shirley Cheong, Director, Marketing, KIX & Thrill, Celestial Tiger Entertainment, “While cruising in the action cars, riders can check out KIX 360’s high-octane action programming via Singtel TV GO on their smartphones and tablets. This is just another way we like to engage our audience with an action experience beyond the TV screen.”

 

“We are pleased to partner with KIX 360 and Singtel TV to bring attractive rewards to GrabHitch riders. GrabHitch is a social carpooling service to offer an affordable option for daily commute, while allowing individuals to meet new people – every ride is a new experience. Through this partnership, we want to bring more like-minded individuals to travel with GrabHitch to make their daily commute more fun and enriching,” said Ngiam Xin Wei, Head of GrabHitch, Grab.

 

KIX 360 is offering an exciting slate of new programs in May and June for action fans in Singapore. Such programs include Lucha Underground, the sensational Mexican professional wrestling event brought to you by mega-producer Mark Burnett and hit director Robert Rodriguez; Bellator MMA: Bellator 149, the first and exclusive MMA event featuring an electrifying bout between combat sports legends Ken Shamrock and Royce Gracie; and Top Gear USA, the U.S. edition of the most well-known and popular automotive show in the world.

 

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Media Contact:

Pauline Poon

Celestial Tiger Entertainment

T: 852 2239 6131

E: pauline.poon@celestialtiger.com

 

Claire Chai

Grab

T: +65 9011 7398

E: claire.chai@grab.com

 

About Celestial Tiger Entertainment

CELESTIAL TIGER ENTERTAINMENT (CTE) is a leading independent media company dedicated to entertaining audiences in Asia and beyond. The company creates and distributes branded pay television channels and services targeted at Asian consumers.

CTE operates a powerful bouquet of distinct pay television services including: CELESTIAL MOVIES, the premier 24-hour first-run Chinese movie channel in Asia and beyond; CELESTIAL CLASSIC MOVIES, the world’s most-widely distributed Chinese movie channel with an unparalleled array of Chinese movie masterpieces; cHK, a general entertainment channel offering cool, chic, and contemporary celebrity-powered Hong Kong entertainment; KIX, the ultimate destination for action entertainment; MIAO MI, the first Mandarin “edu-tainment” channel created specifically for kids across Asia; and THRILL, Asia’s only regional horror, thriller and suspense movie channel.  All of CTE’s channel brands are available as linear, on-demand and over-the-top services.  CTE also produces original production for its bouquet of channels.

Headquartered in Hong Kong, CTE’s majority shareholders are Saban Capital Group, a leading private investment firm specializing in the media, entertainment and communications industries; Celestial Pictures, a diversified Asian entertainment company owned by Astro Overseas Limited; and Lionsgate, the world’s largest independent filmed entertainment studio.

For more information, please visit www.celestialtiger.com.


About Grab & GrabHitch

Grab is Southeast Asia’s leading ride-hailing platform. Grab solves critical transportation challenges and make transport freedom a reality for 620 million people in Southeast Asia. Grab began as a taxi-hailing app in 2012, but has expanded its core product platform to include private cars and motorbikes. Grab is focused on pioneering new commuting alternatives for drivers and passengers with an emphasis on convenience, safety and reliability. As part of its innovative culture, Grab is testing new services such as social carpooling, as well as last mile and food deliveries. Grab currently offers services in Singapore, Indonesia, Philippines, Malaysia, Thailand and Vietnam. For more information, please visit: http://www.grab.com.

Currently available in Singapore in beta, GrabHitch enables drivers and commuters travelling the same route to carpool, enabling like-minded people to connect and save the environment at the same time.

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