Another world-class sports event added to now TV, Hong Kong’s “Home of Sports”
PCCW (SEHK:0008) – HONG KONG, April 27, 2016 – now TV, Hong Kong’s largest pay-TV operator, has secured the non-exclusive broadcast rights of UEFA EURO 2016 for Hong Kong viewers and will screen all 51 matches live in HD.
UEFA EURO 2016 is one of the best and most popular football tournaments in the world. For the first time, 24 national teams will compete for the championship between June 10 and July 10 in France, with stars such as Cristiano Ronaldo (Portugal), Jamie Vardy (England), Paul Pogba (France), Andres Iniesta (Spain) and Mesut Ozil (Germany). These top European teams will battle each other in an attempt to dethrone Spain, the defending champion.
now TV has been awarded the non-exclusive pay-TV media rights from MP & Sliva, the exclusive distributor of the UEFA EURO 2016 in Hong Kong. now TV will bring to viewers and especially for sports fans in Hong Kong, the most comprehensive and exciting UEFA EURO 2016 big screen viewing experience by delivering live coverage of all 51 matches in both SD and HD formats.
Securing the UEFA EURO 2016 this summer means that sports fans on now TV can enjoy uninterrupted coverage of a world-class premium football tournament from June 11 onwards until July 11 (Hong Kong time) as they eagerly await the kick-off of the next football season.
Retail price of the Event Pass for the UEFA EURO 2016 will be announced separately. Renewal customers or new sign up will enjoy special offer.
Ms. Loke Kheng Tham, PCCW’s Executive Vice President of Pay TV, said, “This is set to be the most exciting summer for football fans with 51 premium matches in UEFA EURO 2016. The addition of UEFA EURO 2016 further demonstrates now TV as the “Home of Sports” in Hong Kong. We will continue to bring the world’s best sports actions to our customers.”
Ms. Beatrice Lee, MP & Silva’s Managing Director, Asia Pacific, said, “We are delighted to partner with Hong Kong’s leading pay-TV service provider to broadcast the UEFA EURO 2016. We look forward to working together with now TV to showcase an exciting summer of European football with its comprehensive coverage to football fans.”
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About now TV
now TV is one of the world’s largest commercial deployments of IPTV and Hong Kong’s largest pay-TV provider. It is delivered by PCCW Media Limited, the multimedia and entertainment subsidiary of PCCW Limited. PCCW also holds interests in telecommunications, IT solutions, property development and investment, and other businesses.
now TV offers the widest range of local and international content on its platform in Hong Kong. Its quality self-produced content includes two news channels and a diverse line up of entertainment and infotainment programmes. This is complemented by leading Asian and international content and brands across news, entertainment, information and sports genres including the exclusive Barclays Premier League.
now TV’s premium content can be accessed through linear TV channels, on-demand and via OTT companion apps while on the move. now TV can also be enjoyed on the eye devices provided by HKT, the telecommunications business of PCCW.
To learn more about now TV, please visit http://nowtv.now.com/.
About PCCW Limited
PCCW Limited (SEHK: 0008) is a Hong Kong-based company which holds interests in telecommunications, media, IT solutions, property development and investment, and other businesses.
The Company holds a majority interest in HKT, Hong Kong’s premier telecommunications service provider. HKT meets the needs of the Hong Kong public and local and international businesses with a wide range of services including local telephony, local data and broadband, international telecommunications, mobile, and other telecommunications businesses such as customer premises equipment sale, outsourcing, consulting, and contact centers.
PCCW also owns a fully integrated multimedia and entertainment group in Hong Kong, which includes a highly successful IPTV operation, now TV. As the provider of Hong Kong’s first quadruple-play experience, PCCW offers a range of innovative media content and services across four delivery platforms – fixed-line, broadband Internet access, TV and mobile.
Also wholly-owned by the Group, PCCW Solutions is a leading information technology outsourcing and business process outsourcing provider in Hong Kong and mainland China.
In addition, PCCW holds a majority interest in Pacific Century Premium Developments Limited, and overseas investments including the wholly-owned UK Broadband Limited. To learn more about PCCW, please visit www.pccw.com.