– Rewind Networks creates innovative performance based Marketing Partnership Program entitled “HITS Rewards U”
– Sabrina Mimouni joins the company as Manager – Revenue & Partnerships
Singapore, 6 June 2016 – Rewind Networks has embarked on a first of its kind initiative by thanking and rewarding its viewers for watching HITS. Asia’s leading e-retailer, Zalora has signed up as a launch partner for this new marketing initiative that combines HITS’ eight million household reach across Southeast Asia, Hong Kong and Taiwan with the power of digital analytics. Under the newly minted “HITS Rewards U” program, HITS’ viewers receive an exclusive ZALORA discount promotion code.
“We’re excited to work with ZALORA as our premiere partner for HITS Rewards U! Never in my last 20 years in the industry have I seen a TV network thank and reward viewers for watching their channel and we’re happy to be the first to do so,” said Mr. Avi Himatsinghani, CEO of Rewind Networks. “With this new initiative, HITS fans will not only benefit from our marketing partnerships, but will be primed to look forward to them in the future. It also gives people another reason to feel good about their pay-TV subscription.”
Tito Costa, Director and Chief Marketing Officer at ZALORA added “We believe in the quality of shows aired on HITS TV which is a must for any TV partnership. Our partnership with Rewind Networks allows us to reach a wide audience and offer viewers a more compelling reason to stay tuned and watch their favorite shows on HITS TV.”
At the same time, Rewind Networks has hired Sabrina Mimouni as Manager – Revenue & Partnerships. Prior to joining Rewind, Sabrina served as Regional Distribution Manager with Euronews where she helped aggressively grow the channel’s reach across the region. Originally hailing from France, Ms. Mimouni will be based in Singapore and tasked with growing ad sales and partnerships for HITS. Sabrina will report to Avi Himatsinghani and work closely with Sandie Lee, VP & Channel Head as well as Carolyn So, Manager – Marketing & Digital Media.
The network has already established successful pan-regional marketing partnerships with leading global brands like Subaru and The Walt Disney Studios and will be growing its portfolio with innovative media solutions across categories.
Avi Himatsinghani commented, “Sabrina comes from a strong background in sales and building great business partnerships. I’m very pleased to have her on board as we embark on this next HITS chapter!”
Ms. Sabrina Mimouni remarked, “I’m excited for this new challenge and am looking forward to forging new partnerships for the company. I already watch hours of HITS every week and it’s only natural that I now work for the channel!”
About ZALORA:
ZALORA Group is Asia Pacific’s leading group of online fashion destinations. Founded in 2012, the company has a presence in Singapore, Indonesia, Malaysia & Brunei, the Philippines, Hong Kong and Taiwan where it operates as ZALORA and in Australia and New Zealand where it operates as THE ICONIC. ZALORA is part of Global Fashion Group, the world’s leader in online fashion for emerging markets.
ZALORA Group’s localised sites offer an extensive collection of top international and local brands and products across apparel, shoes, accessories, and beauty categories for men and women. Offering up to 100-day free returns, speedy deliveries as fast as 3 hours in some markets, free delivery over a certain spend, and multiple payment methods including cash-ondelivery, ZALORA Group is the online shopping destination with endless fashion possibilities.
About Rewind Networks
Rewind Networks Pte. Ltd., Incorporated and Headquartered in Singapore, is a Multimedia Branded Entertainment Company dedicated to providing the Best in Class content to audiences across the Asia Pacific region.
HITS is Rewind Networks’ maiden venture launched as a linear 24×7 pan-regional Pay-TV channel service that debuted in Singapore on StarHub at the end of 2013. In the following year, HITS launched in the Philippines (SKYcable), Indonesia (Indovision) and Malaysia (Astro) followed by further expansions in 2015 including Singtel in Singapore and now TV and LeEco n Hong Kong, CTH in Thailand as well as CNS and dmg in Taiwan. HITS distribution is now over 8 million homes and will continue to have progressive roll-outs in other South East Asia markets as well as Hong Kong and Taiwan. HITS’ award-winning line-up of shows is the result of exclusive multi-year licensing deals with some of the leading studios including Disney Media Distribution, CBS Studios International, NBC Universal Television, Sony Pictures Television, 20th Century Fox Television Distribution and Carsey-Werner. HIT is broadcast as a single regional feed from Encompass Digital Asia facilities in Singapore and is available as an encrypted service on Intelsat 19. To get HITS contact your local pay tv operator. To know more log on to www.hitstv.com.
For media-related enquiries, please contact:
Carolyn So
Manager, Marketing & Digital Media
Rewind Networks
e: Carolyn@rewindnetworks.com
t: +65 6635 3988