MALAYSIA, 25 August 2015 – Scripps Networks Interactive today announced the launch of top-rated U.S. home and lifestyle channel HGTV in Malaysia on Astro, the largest pay-TV operator in the market. HGTV will make its debut on Astro Channel 731 on 31st of August as the first regional channel dedicated to the growing home and lifestyle category in Malaysia.
Astro customers can catch top-rated programmes like Property Brothers, starring Canadian twins and real estate experts Drew and Jonathan Scott, Cousins Undercover featuring real-life construction experts, Anthony Carrino and John Colaneri, and Fixer Upper, starring home renovation power couple, Chip and Joanna Gaines. Viewers can also look forward to new exciting series featuring top celebrities like Ellen DeGeneres in Ellen’s Design Challenge and William Shatner in The Shatner Project.
In addition to these established series, Scripps Networks is dedicated to commissioning local originations as well. HGTV will launch with locally produced series Extreme Homes Asia which gives viewers a chance to peer inside some of the region’s most unusual homes and Asia Traditions, a short-form series featuring inspired Asian architecture and unique home design.
Derek Chang, managing director of Scripps Networks Asia-Pacific said, “After only launching regionally in Asia at the end of 2014, HGTV has quickly become the number one lifestyle channel in Singapore. This is a great achievement for the team, and I am confident the channel will receive the same outstanding response in Malaysia. Viewers can look forward to being entertained by HGTV’s fun loving hosts while being inspired by fresh ideas and personal heartwarming stories about the home. I would like to thank the Astro team for all of their support and we are excited to work with them to bring the HGTV experience into their viewer’s homes.”
Agnes Rozario, Vice President, Content Management Group, Astro added, “We see HGTV as a great addition to our current lifestyle offering. As the only channel dedicated to the home and lifestyle category in Malaysia, we are confident that our viewers will identify with HGTV’s programming and hosts. We look to work closely with the Scripps Networks team to bring more of its compelling content to Malaysia along with unique opportunities to bring our customers closer to their favorite HGTV personalities.”
Since its Asia-wide launch in December 2014, the channel has expanded its distribution across the region and is now available on Astro in Malaysia, StarHub in Singapore, Fetch TV in Australia, SKYcable and Cignal in the Philippines, and Univision in Mongolia.
HGTV is part of the Metro pack and will be available for free preview on Astro, Channel 731 from 31 August to 13 September. Those who sign up for HGTV between 1 October to 31 October can also get a chance to win a set of Stressless Chairs worth RM12,000 – interested parties may visit www.astrocircle.com.my for more details.
For the latest channel updates, subscription information and a taste of HGTV’s most popular programmes visit www.hgtv.asia/my from 31st August onwards.
About HGTV
Leading home and lifestyle entertainment brand HGTV is the first regional channel dedicated exclusively to the growing home and lifestyle category in Asia. HGTV is part of Scripps Networks Interactive, one of the world’s leading producers of lifestyle content. For more information on HGTV, visit www.hgtv.asia or www.facebook.com/hgtvasia.
About Scripps Networks Interactive
Scripps Networks Interactive (NYSE: SNI) is one of the leading developers of engaging lifestyle content in the home, food and travel categories for television, the Internet and emerging platforms. Its lifestyle media portfolio comprises popular television and Internet brands HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and Great American Country, which collectively reach more than 190 million U.S. consumers each month. Companion websites complement on-air programming with video and social media that inform and inspire.
Scripps Networks International, a division of SNI, distributes seven entertainment brands including Asian Food Channel, Cooking Channel, DIY Network, Fine Living, Food Network, HGTV and Travel Channel in nearly 180 countries and territories across Europe, Middle East, Africa, Asia Pacific, Latin America and the Caribbean. The division oversees the company’s joint-venture partnerships with BBC Worldwide in UKTV in the UK and with Shaw Media in Canada as well as program licensing. Scripps Networks International is headquartered in Knoxville, Tenn., and New York, NY, with regional offices in London, Miami, Milan, São Paulo and Singapore.
For more information, please visit http://www.scrippsnetworksinteractive.com.