Multi Screen Media, that operates Sony channels, is betting big on original content for its web version and mobile-based channel, Sony LIV and plans to make these offerings fee-based.
The channel will also roll out its first web series on 7 September. “The idea is to move to a fee-based subscription model over a period of time and see what content can be monetised with advertising and what content can be charged to the customer. “We will have a combination of these two models going forward,” Multi Screen Media executive vice-president and digital platform head Uday Sodhi told PTI.
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