The New Reality Series Extreme Ends to Star Celebrities from across Southeast Asia
Hong Kong (May 31, 2018) – Celestial Tiger Entertainment (CTE), operator of the largest bouquet of pan-Asian channels dedicated to Asian entertainment, announced today that it is collaborating once again with Hong Kong Tourism Board (HKTB) on a second original production to be shot in Hong Kong. The reality series, called Extreme Ends, will be shown on CTE’s top-rated action channel KIX. Prior to Extreme Ends, Hong Kong Tourism Board had collaborated with CTE to produce the original production The Ultimate BROcation.
Set in Hong Kong, Extreme Ends showcases the richness and diversity of the island, where travelers can experience the best of everything and discover Hong Kong like a local. The four-episode series, slated to begin production in July, will follow the adventures of four celebrities from four different Southeast Asian countries. Each celebrity will bring along his or her travel companion, be it their best friend, family member or colleague, to experience the “extreme” sides of Hong Kong. Each episode will feature a theme showcasing the compact variety, fascinating contrasts and non-stop intensity and distinctively trendy attributes of Hong Kong, which makes the city unique, memorable and instantly recognizable.
Casting has already begun in Malaysia, Indonesia, the Philippines and Thailand, to identify celebrities with vibrant personalities, off-the-chart energy levels and a huge appetite for adventure.
“We are delighted that Hong Kong Tourism Board has come aboard once more to collaborate with us on an original idea that will put a different spin on travel shows,” said Andy Chang, Senior Vice President of Advertising Sales, Marketing and Original Productions, Celestial Tiger Entertainment. “With the success of our previous collaboration, we are certain Extreme Ends will show viewers across Asia a completely different side of Hong Kong, and perhaps, a different side of the celebrity cast, they have not seen before.”
“We are thrilled to produce another exciting and extremely entertaining destination series which goes beyond conventional travelogues,” said Betty Tsui, Vice President, Programming – KIX and Thrill, Celestial Tiger Entertainment. “For Extreme Ends, we plan to utilise different shooting techniques to demonstrate the extreme contrasts more dramatically. This ensures our action-loving and adventure-seeking KIX audience will see the most interesting extremes Hong Kong has to offer.”
“We are glad to partner Celestial Tiger Entertainment again, given the success of The Ultimate BROcation. Hong Kong remains as Southeast Asians’ destination of choice for its diversified dining options, shopping experiences, nightlife and events; as well as thrilling adventures overseeing breathtaking natural sceneries. The celebrities from the different Southeast Asian countries in the series will definitely bring new insights and inspire the audience to create their very own authentic experiences when they visit Hong Kong, and discover Hong Kong like a local,” said Raymond Chan, Regional Director, Southeast Asia, Hong Kong Tourism Board.
CTE’s previous collaboration with HKTB, The Ultimate BROcation, followed the adventures of four male celebrities from across Asia as they went on the ultimate holiday of every guy’s fantasy in Hong Kong. The reality series won its premiere timeslot against other regional English general entertainment (GE) channels in the Philippines and Malaysia among its targeted adult male pay TV audience*.
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*Source: Kantar Media (Philippines National). 14 Dec 2016, Wed 21:00-22:00; C&S Males/ C&S Males 20-39; ranked by average audience, across regional English GE channels (incl. AXN, Diva Universal, E!, Fox, Fox Crime, HITS, KIX, Lifetime, RTL-CBS, Sony Ch., Star World, SYFY, Tru TV, Universal Ch., Warner TV)
*Source: Kantar Media (Malaysia DTAM, Live data). 14 Dec 2016, Wed 21:05-22:05; Astro Males 20-39; ranked by average audience, across English GE channels (incl. AXN, AXN HD, Diva, Diva HD, E!, Fox HD, FX HD, Hits HD, ITV Choice, KIX HD, Lifetime HD, MTV, Star World, Star World HD)
Media Contact:
Pauline Poon
Celestial Tiger Entertainment
Marketing Communications Manager
T: 852 2239 6131
E: pauline.poon@celestialtiger.com
Daphne Hi
Hong Kong Tourism Board
Manager, Public Relations
T: 65 6432 0110
E: daphne.hi@hktb.com
About Celestial Tiger Entertainment
CELESTIAL TIGER ENTERTAINMENT (CTE) is a leading independent media company dedicated to entertaining audiences in Asia and beyond. The company creates and distributes branded pay television channels and services targeted at Asian consumers.
CTE operates a powerful bouquet of distinct pay television services including: CELESTIAL MOVIES, the premier 24-hour first-run Chinese movie channel in Asia and beyond; CCM, the world’s most-widely distributed Chinese movie channel with an unparalleled array of Chinese movie masterpieces; cHK, a general entertainment channel offering cool, chic, and contemporary celebrity-powered Hong Kong entertainment; KIX, the ultimate destination for action entertainment; MIAO MI, the Mandarin edutainment channel created for preschool kids across Asia; and THRILL, Asia’s only regional horror, thriller and suspense movie channel. All of CTE’s channel brands are available as linear, on-demand and over-the-top services. CTE also produces original production for its bouquet of channels.
Headquartered in Hong Kong, CTE’s majority shareholders are Saban Capital Group, a leading private investment firm specializing in the media, entertainment and communications industries; Celestial Pictures, a diversified Asian entertainment company owned by Astro Overseas Limited; and Lionsgate, the world’s largest independent filmed entertainment studio.
For more information, please visit www.celestialtiger.com.
About Hong Kong Tourism Board
The Hong Kong Tourism Board (HKTB) is a government-subvented body tasked to market and promote Hong Kong as a travel destination worldwide and to enhance visitors’ experience once they arrive. For more information, please visit DiscoverHongKong.com.