HO CHI MINH CITY, VIETNAM (March 31, 2016) – Turner has entered into a partnership with POPS Worldwide to launch its Boomerang brand on the popular POPS Kids non-linear platform in Vietnam.
Boomerang, which Turner rebranded globally in late 2014, is an all-animation, kids-targeted network, with a line-up of world-famous cartoon characters from shows such as: The Powerpuff Girls, Ben 10, Foster’s Home for Imaginary Friends and Dexter’s Laboratory. It is known for its line-up that is ideally suited to a safe, family co-viewing experience. On POPS Kids, the programming will be exclusively in Vietnamese and will be available from April 1, 2016, with a special preview on March 31.
Phil Nelson, Managing Director of Turner in Southeast Asia, said: “This partnership is another landmark in the ongoing expansion of the Boomerang brand within this region. The service will offer world-class content, on-demand, to millions of consumers in Vietnam on the POPS Kids platform that is familiar and easy to use.
The agreement follows substantial recent distribution growth for Boomerang in Asia, notably in Thailand where the local offering is available in 15 million homes and has been the number one kids’ TV channel by a considerable margin since its launch in 2013.
“We are excited to partner with Turner to bring Boomerang – with its portfolio of well-loved characters – to POPS Kids, Vietnam’s premier kids’ education and entertainment destination with almost 400 million views,” commented Esther Nguyen, Founder and CEO of POPS Worldwide.
“This is another step in our goal to build the leading premium digital entertainment network in Southeast Asia. We will be working on all aspects of Boomerang’s digital video content: from programming, localization, marketing, distribution to monetization. With this partnership, everyone in Vietnam can have greater access to family-friendly content on POPS Kids.”
For media enquiries, contact:
Director of Communications, Turner International Asia Pacific Limited
Tel: +852 3128 3720, James.Moore@turner.com
Corporate Communication Manager, POPS Worldwide
Tel: +848 6292 1652, firstname.lastname@example.org
About Boomerang in Asia Pacific
Boomerang provides light-hearted and fun moments, showcasing a mixture of internationally recognized comedy and fantasy series to more than 144 million households worldwide. A companion channel to Cartoon Network, Boomerang is a dynamic and quirky place where girls and boys can be inspired, laugh and play with the whole family. Boomerang is owned and operated by Turner, a Time Warner company.
About Turner Asia Pacific
Turner creates and distributes award-winning brands throughout Asia Pacific. In the region, Turner runs 64 channels in 13 languages in 38 countries, including CNN International, CNNj, CNN, HLN, Cartoon Network, Adult Swim, Boomerang, POGO, Toonami, World Heritage Channel, Warner TV, Oh!K, TCM Turner Classic Movies, truTV, WB, MondoTV, TABI Channel and HBO in South Asia. Turner Broadcasting System Asia Pacific, Inc. is a wholly-owned subsidiary of Turner, a Time Warner company.
About POPS Worldwide
POPS Worldwide is the leading digital entertainment company in Southeast Asia. POPS Worldwide manages the largest multi-platform, multi-channel network in Vietnam with over 800 partners and operates 6 major channels: POPS TV, POPS KIDS, POPS MUSIC, BEAUTY ME, HER VOICE and COOL TV. It is the first company in Vietnam that invests in localizing premium overseas animation.
About POPS Kids
POPS Kids is Vietnam’s safe, kids-friendly daily destination for premium kids entertainment with 400 million views per month and over 100.000 subscribers. Some familiar shows on POPS Kids is: Goi Om Ke Chuyen, Sieu Nhan But Chi, Dat Set Bien Hinh, Sac Mau Bong Bong, especially Mam Choi La – new shows with most of Vietnamese famous kid latent. POPS Kids. Now POPS Kids is augmented by well-loved and upcoming hits from the extensive Turner catalog.