Turner’s rabbit emoticon used in Fall-Winter collection called ‘Orange is the new Zen’
PARIS – March 1, 2018: After winning millions of hearts in China, Turner’s massively popular emoticon, Tuzki, is ready to take the international world of glitz and glam by storm! Turner India has announced an exciting collaboration with Indian fashion designer Manish Arora for the international launch of a special Tuzki-inspired collection.
Launched as a part of Manish’s Fall-Winter collection, called ‘Orange is the new Zen’, was unveiled at the mecca of international fashion trends, the prestigious Paris Fashion Week. This year marks a milestone for the veteran designer, celebrating 10 glorious years of showcasing stunning designs at one of the world’s most revered fashion week.
Commenting on the collection launch, Manish Arora, India’s leading fashion designer said, “It feels great to partner with an iconic brand like Tuzki. This unique collection was inspired by this special rabbit. He personifies a composed, relaxed yet a cool lifestyle, one that is similar to mine. The collection is a story of Tuzki’s day in Paris where he is seen meditating below the Eiffel tower, chilling in his room with a glass of wine and watching nature from the window, highlighting the fascinating character that he is! Being a Tuzki fan, it’s a pleasure to be a part of his world now, in my own way.”
The collection, including t-shirts, dresses, jackets, pants, sweat shirts and accessories like backpacks, pouches and clutch bags, inspired by the rabbit, will be widely promoted and available for sale across Manish Arora Fashion stores in China, Tuzki’s home country, before bringing it to the Indian market.
Clement Schwebig, Turner Asia Pacific’s Chief Financial Officer and Senior Vice President of Business Development, Licensing and China, added, “It’s an exciting time for us, with two powerhouse brands coming together to showcase Tuzki to a new audience of fans. Paris Fashion Week serves as the perfect international platform to unveil a first glimpse of Manish’s Tuzki-inspired collection.”
With quirky movements and humorous body language, groovy dance moves and a penchant for milk, the mischievous bunny quickly became an internet sensation in China. Flitting from cheekiness to profound thoughts, Tuzki’s moods have reflected those of millions of people through emoji, gifs, animations and stickers on various platforms.
Embodying these unique traits and features of the emoji star, the collection is a unique dove-point between Tuzki’s quirky characteristics and Manish’s astute craftsmanship. The collection features apparels and accessories that puts the spotlight on Tuzki’s funny traits and peculiarities through the fashion designer’s quintessential creativity and play on colours. This collaboration is all set to elevate Tuzki’s presence to an unprecedented international scale, expanding his popularity beyond the China market.
Tuzki is a rabbit emoticon created by Momo Wang in 2006. Outlined in black and white, this rabbit is a youth-oriented character made famous by his expressive and amusing body gestures. The Tuzki emoji package is widely used by young adults across various online platforms such as instant messaging platforms, social media and blogs. There are tens of millions daily shares on global social media platforms, with billions of downloads on WeChat. Tuzki – the milk-drinking, carrot-loathing rabbit – has his own themed restaurant and café in Ningbo, China, and is also the star of an animated series and an upcoming theatrical movie. Tuzki is a Turner-owned IP.
About Turner Asia Pacific
Turner Asia Pacific creates and distributes award-winning brands throughout the region, running 63 channels in 14 languages in 42 countries. These include CNN International, CNNj, CNN, HLN, Cartoon Network, Adult Swim, Boomerang, POGO, Toonami, Warner TV, Oh!K, TNT, TCM Turner Classic Movies, truTV, MondoTV, TABI Channel, Tabi Tele, Mondo Mah-Jong TV, and HBO, HBO HD and WB in South Asia. Turner manages the business of Pay- and Free-TV-channels, as well as Internet-based services, and oversees commercial partnerships with various third-party media ventures; it teams with Warner Bros. and HBO to leverage Time Warner’s global reach. Turner Broadcasting System Asia Pacific, Inc. (“Turner Asia Pacific”) is a Time Warner company.