19 July, 2013

Welcome to News Views, CASBAA’s news round-up culled from sources across the industry for the week ending Jul 19th. Curated by CASBAA’s staff, News Views carries on in the tradition of Market Watch to keep you in the loop. We always value your feedback, so tell us what you think!

Christopher Slaughter CEO	The important part of this week’s blog post from former WSJ reporter Jessica Lessin isn’t that Apple is considering making ad-skipping a feature of its Apple TV service — it’s the suggestion that the company is offering to compensate TV networks for ads skipped by viewers using its service. The New York Times picked up on the story and added a bit more depth, offering the conclusion that while potentially disruptive, Apple seemed to be trying to position itself a friend to the Pay TV industry.
John Medeiros Chief Policy Officer	An update on Macau’s public “antenna companies” – perhaps they are finally willing to cooperate with Cable TV but the catch is that only time will tell how effective this agreement will become.
Christopher Slaughter CEO	Netflix has picked up 14 nominations at this year’s Primetime Emmy Awards, the 65th year the awards will be given, but the first time that programmes distributed solely online have been allowed to be nominated. It was only in 1988 that the US Academy of Television Arts & Sciences first allowed pay TV programmes to be nominated to the competition — this year, HBO was nominated for 108 Emmys, the most received by any channel.
Sara Madera Director, Member Relations & Marketing	As with most things, limiting your child’s TV viewing time means nothing if you aren’t modeling the behavior yourself. If you look forward to watching a couple of episodes of Lost in the evening, so will they, depending on their age range. I wonder—will kids pick up your taste in shows too?
Desmond Chung Associate Director, PR & Communications	Have you noticed the marked increase in the amount of people watching video on their personal tech devices – especially during peak commuting times? And this trend looks to continue growing. According to a new report, almost half of TV viewing will be app-based by 2020. Now, I love watching TV as much as the next person…but please not while navigating the busy streets during rush hour!
Jenny Setnicker Head of Advertising Development	Along with several other tech companies, Google appears to be jumping on the web TV bandwagon in the race to launch an online version of pay television. If successful, Internet-TV services could have major implications for the traditional TV ecosystem. But will Google dominate as it has had with search? Only time will tell.
Jane Buckthought Advertising Consultant	The latest Nielsen global ad-revenue numbers are out for Q1 2013 and global ad revenues are up 1.9% YoY with Asia Pacific up 5.8% Y0Y. TV is the dominant media taking 59% of all ad revenue with the Internet at 4.4%. Top line reports are available at here and CASBAA members can purchase full reports at a 10% discount.
Godfrey Chan Member Relations & Marketing Executive	It may appear that soccer is all about the money nowadays but, luckily, this is not the case. FIFA and UEFA’s attempt to take tournaments off free TV has been squashed, with the EU’s highest court ruling that major int’l tournaments should remain on free TV in Britain and Belgium rather than being sold to the highest bidder. As a soccer fan, I hope these associations can find a balance between profits and developing the sport in the future.