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TV5MONDE launches Africa-focused Web-TV TV5MONDE launches Africa-focused Web-TV

"Africa Day 2010” (May 25th) saw the launch by French-language network TV5MONDE of the first WebTV dedicated to Africa.

Designed to give a modern view of the African continent, away from common clichés, this new service aims to bring local contents to a worldwide audience and the African diaspora around the world.

After the launch of “TiVi5MONDE+” for kids in June last year and movie VOD service "TV5MONDE+CINEMA” last month (see attached), “TV5MONDE+AFRIQUE” is the third offering under the “TV5MONDE+” brand umbrella gathering the channel’s new-media developments to reach out to new audiences and adjust to new consumption habits.

The platform will be accessible free-of-charge worldwide either from the TV5MONDE main portal’s Africa section (tv5monde.com/afrique) or directly at www.tv5mondeplusafrique.com or from a desktop widget. A low-bandwidth access was put in place for African web users. The catalog will be available throughout the world to IPTV subscribers in selected markets starting from 2011.

A wide variety of genres will be covered, from films to documentaries, from lifestyle programmes to local dramas. Users will be able to either watch the live-like channel (a 3-hour loop of selected programs, updated daily) or create their own a-la-carte playlist from the on demand catalogue.

The platform will also act as a catch-up service for the “TV5MONDE Africa” linear channel, available in 48 countries to an average 21.4 million weekly viewers.

Bridges are built between TV5MONDE+AFRIQUE and the network’s web-based French-learning method “Learn & Teach French with TV5MONDE” with lessons and interactive exercises based on popular African content.

The logo is inspired by the African saying, « A man without culture is like a zebra without stripes » and its varied colors aim to symbolize the comprehensiveness of the catalog as well as reflect the diversity of the African continent and people.


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ABOUT TV5MONDE AFRICA
2 satellite feeds available in 48 territories
21.4 million cumulated weekly viewers in 2009
90% brand awareness in Western Africa
120+ hours per month subtitled in English

ABOUT TV5MONDE
TV5MONDE is the world-leading generalist channel, broadcasting in French 24/7 and offering a wide variety of subtitled primetime films, in-depth coverage of international news, live world-class sports events, high quality documentaries and magazines, cartoons and exciting lifestyle programming. With a network of 9 channels reaching 207 million homes in 198 territories on cable, satellite, IPTV, SVoD and mobile, and localized programming subtitled in 10 languages, we are able to reach not only the 200-million strong global French-speaking community, but a significant share of the world’s business and cultural elite.

For media enquiries, please contact:
Julien Dutronc
Senior Manager, Distribution & Marketing, Asia-Pacific
TV5MONDE
DL: +852 2989 6095
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