Online Advertising Support for Piracy Growing

Tuesday, 31 March 2015

CASBAA presented an overview of the development of online advertising support for piracy in Asian markets to the annual meeting of the Copyright Committee of the Asia-Pacific Broadcasting Union. The presentation can be downloaded here.

The problems, as noted in the presentation are that:

-  Advertising revenues make piracy of broadcast content a lucrative racket, and as a result...

-  ...Asian broadcasters' programs and broadcast streams are increasing being pirated online.

-  Measures adopted in large, English-speaking overseas markets to improve ad industry practices have not had automatic follow-on effects in Asian markets, and as a result, websites pirating Asian content seem particularly well-supported by mainstream advertising, despite contradictory corporate policies put in place for the English web.

-  "High-risk" advertising (for porn, gambling, scams, malware, etc.) is also prominent on Asian piracy websites, which are responsible for propagating social values that many Asian governments abhor.

The presentation mentions deterrent steps taken in other parts of the world, including advertising Codes of Practice, interfering with payment processing, and site blocking of the most egregious piracy websites.

CASBAA members who are interested in more background information, copies of research studies, etc. can find more links here:



Asian Advertisers Urged To Shun Pirate Websites

Thursday, 12 June 2014

CASBAA's efforts to raise awareness among the advertising industry about undesirable placement of ads on piracy websites were well described in an article in the June 2014 issue of "Connections" magazine. The article can be downloaded here.

CASBAA members who want more documentation on this effort can click here (Member login required).


Online Advertisement: A Key Financial Support for Pirate Websites

Tuesday, 26 February 2013

“A casual observer of the existing online ad market can only marvel at the Wild West aspect of the business.” – Annenberg Innovation Lab

An institute based at the University of Southern California has begun an ongoing series of reports on which online ad servers are providing essential financial support for web-based piracy.    The reports provide a fascinating look at the money flows that generate revenue for online copyright infringers.    Readers can find the ongoing series reports on the Annenberg Innovation Lab (AIL) website: .

The most recent (February) report notes that some ad servers are “disconnecting” pirate websites.  The report says “both Google’s various networks and Open X have significantly reduced the number of infringing sites they are placing ads on. In contrast, Yahoo’s Right Media continues to be a major provider of ads to infringing sites.”    AIL also says “the other interesting note in this report is that, which appears to be a prostitution service, has become a large advertiser on Pirate sites. This may mean that major brands are fleeing the pirate sites and leaving the inventory to the traditional bottom feeders in the porn industry.”

Readers can download the February report here


CASBAA Outlines Content Classification and Labeling Policies

Friday, 01 June 2012

CASBAA has prepared a Briefing Paper to summarize global best practices when it comes to classifying and labeling content on pay-TV.  A few governments in Asia are seeking to impose classification and labeling rules on the entire universe of channels transmitted on pay-TV systems.   This imposes an impractical burden on channel operators, who – if such a practice became widespread – could theoretically face requirements to conduct a series of different classification analyses (according to different governments’ standards) for each program they transmit, and then place a host of potentially conflicting rating labels on each program.   Other governments have found better solutions, as CASBAA describes in this paper.


Burmese Junta Sees Satellite TV as Threat

Wednesday, 18 February 2009

The Irrawaddy - The Burmese junta believes information technology, particularly satellite TV, is a decadent threat that undermines nationalism and has warned the people to avoid satellite TV programs.

Full Article


Unesco should pursue broadcasting rights with Wipo: Arjun Singh

Friday, 19 October 2007 - Indian Minister Arjun Singh has expressed the hope that Unesco would continue to play a more proactive role at WIPO discussions on the Rights of Broadcasting Organizations. 

Full Article


The US National Association of Broadcasters on the need to modernise the rights of broadcasters

Wednesday, 25 April 2007

Writing to the US Copyright Office and responding to its counterparts, the US National Association of Broadcasters stresses the need to modernise the rights of broadcasters.

Full Article


Joint submission by European broadcasters

Friday, 23 March 2007

European broadcasters express views on the text of Draft 1.0 of the Chairman's non-paper on the WIPO Treaty on the protection of broadcasting organisations. 

Full Article


Revised draft basic proposal for the WIPO Treaty on the protection of broadcasting organizations

Monday, 31 July 2006

The World Intellectual Property Orgrnization revised draft basic proposal for the Treaty on the protection of broadcasting organizations ahead of the Standing Committee's fifteenth session in Sep, 2006. 

Full Article


NCTA's 2006 Industry Overview

Monday, 27 March 2006

The 2006 Industry Overview of the development of cable by the National Cable & Telecommunications Association of the US. 

Full Article