Industry Glossary

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There are 14 names in this directory beginning with the letter I.
IATA
International Air Transport Association

IDA
Infocomm Development Authority (Singapore)

Impacts
One impact is one person's viewing of one commercial. Total montly impacts means the assessment of the performance of television stations in reaching target audiences.

Impulse response
Interactive ad where a simple call-to-action overlay appears over the broadcast.

IMT
International Mobile Telecommunications

Index
A measure of relative performance in which each demographic is indexed against a base demographic. An index figure of more than 100 means the demographic performed better than the base demographic.

Interactivity
A catch-all word used to describe digital TV viewers' ability to interact with the TV for services including advertiser information.

Interstitial
A longer form sponsored segment which often based on existing programming.

IPTV
Internet Protocol television - the delivery of digital television and other video and audio services over broadband networks using Internet Protocol.

ISDB-T
Dominant standard used in Japan

ISP
Company offering internet connections to individuals, companies and other organizations. An ISP may provide internet access via a number of different technologies with varying connection speeds and levels of service quality, including telephone dial-up, ISDN, DSL and cable.

ISRO
Indian Space Research Organization (http://www.isro.org/)

ISVI
Investment & Sector Value Index

ITU
International Telecommunications Union