The Subscription On Demand Service will be Available for Amazon Prime Members with Amazon Channels

HONG KONG (December 7, 2016) – Celestial Tiger Entertainment (CTE), operator of the largest bouquet of pan-Asian channels dedicated to Asian entertainment, announced today the launch of its preschool kids channel Miao Mi in the United States on Amazon Channels, a premium on-demand video subscription service. Miao Mi, the Mandarin edutainment channel created for preschool kids, will be available as a video subscription with Amazon Channels for Amazon Prime members. The launch on Amazon Channels marks CTE’s first presence in the United States beyond the company’s existing markets in Asia and Australia.

Designed for children ages three to six, Miao Mi aims to help kids learn Mandarin in a fun and engaging way. The channel is carefully curated with programs that entertain, educate and empower kids with a unique Asian perspective. These programs come from leading children’s content producers from China and across Asia.

Programs on Miao Mi will be available in two languages, English and Mandarin Chinese, to cater to all families. Parents have the option to choose between the English and Mandarin versions to help facilitate Chinese language-learning. Meanwhile, kids will love the cute, fun and educational animated series regardless of the language. The channel also features Miao Mi Classroom, a Celestial Tiger Entertainment original production which uses animated flash cards and catchy songs to teach Mandarin to viewers.

“We are very excited for the American debut of Miao Mi on Amazon Channels, and Celestial Tiger Entertainment’s first channel launch in the United States,” said Todd Miller, CEO, Celestial Tiger Entertainment. “There is a clear and growing desire among forward-looking parents around the world to introduce their children to Mandarin. Miao Mi addresses an important gap in the preschool educational market and we see global demand for this high-quality, educational and entertaining children’s programming, on demand and across all devices, in Mandarin and local languages. The launch of Miao Mi in the United States is an important step as we expand Miao Mi around the world.”

Amazon Prime members can enjoy watching an array of exclusive programs from Miao Mi for US$5.99 per month. Programmes include Star Babies, the award-winning animated series inspired by Chinese icons such as Bruce Lee and the Monkey King; Eori, a high-quality animated series featuring stories based on Asian folk tales; and Pleasant Goat Fun Class, an educational series, featuring animated characters from the world-famous Pleasant Goat franchise.

Media Contact:

Pauline Poon

Celestial Tiger Entertainment

T: 852 2239 6131

E: pauline.poon@celestialtiger.com

About Celestial Tiger Entertainment

CELESTIAL TIGER ENTERTAINMENT (CTE) is a leading independent media company dedicated to entertaining audiences in Asia and beyond. The company creates and distributes branded pay television channels and services targeted at Asian consumers.

CTE operates a powerful bouquet of distinct pay television services including: CELESTIAL MOVIES, the premier 24-hour first-run Chinese movie channel in Asia and beyond; CELESTIAL CLASSIC MOVIES, the world’s most-widely distributed Chinese movie channel with an unparalleled array of Chinese movie masterpieces; CELESTIAL MOVIES PINOY, the Chinese movie channel that is programmed, dubbed and promoted specifically to Filipino viewers; cHK, the Chinese entertainment channel offering the latest Hong Kong and other Asian blockbuster movies, alongside highly-anticipated Chinese dramas and series; KIX, the ultimate destination for action entertainment; KIX 360, the dedicated Over-The-Top (OTT) linear feed for KIX; MIAO MI, the Mandarin “Edutainment” channel created for preschool kids across Asia; THRILL, Asia’s only regional horror, thriller and suspense movie channel; and THRILL 360, the dedicated Over-The-Top (OTT) linear feed for THRILL.  All of CTE’s channel brands are available as linear, on-demand and over-the-top services.  CTE also produces original production for its bouquet of channels.

Headquartered in Hong Kong, CTE’s majority shareholders are Saban Capital Group, a leading private investment firm specializing in the media, entertainment and communications industries; Celestial Pictures, a diversified Asian entertainment company owned by Astro Overseas Limited; and Lionsgate, the world’s largest independent filmed entertainment studio.

For more information, please visit www.celestialtiger.com

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