 Please pick a market on the map. (You may select up to 5 markets.)
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Please pick a market on the map. (You may select up to 5 markets.)
Regulatory Bodies
Advertising per hour
Revenue Restrictions
Product Placement
Foreign Commercials
Govt Levy
PSAs
Alcohol
Pharmaceutical
Gambling
Claims
Food & Beverages
Personal hygiene/ Sanitary (including Condoms)
Tobacco
Children
Women
Property
Country-Specific Information
Useful Link
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Regulatory Bodies
The State Administration of Radio, Film, and TV (SARFT) governs television but it is the State Administration of Industry and Commerce (SAIC) that approves ads.
General Principles
Advertising regulations in China generally operate based on the “misleading” principle, where an advertisement is considered false if it misleads the customer into perceiving the product differently from the actual nature of the product, which ultimately harms competitors. Consequently, information flow is restricted in the sense that certain common advertising techniques such as comparative advertising are banned.
