Please pick a market on the map. (You may select up to 5 markets.)
Advertising per hour
Food & Beverages
Personal hygiene/ Sanitary (including Condoms)
The State Administration of Radio, Film, and TV (SARFT) governs television but it is the State Administration of Industry and Commerce (SAIC) that approves ads.
Advertising regulations in China generally operate based on the “misleading” principle, where an advertisement is considered false if it misleads the customer into perceiving the product differently from the actual nature of the product, which ultimately harms competitors. Consequently, information flow is restricted in the sense that certain common advertising techniques such as comparative advertising are banned.