iTunes
Model
Streaming Streaming   Live TV via Internet Live TV via Internet   Video on Demand Video on DemandVideo on Demand Video on Demand
Video on Demand Live TV via Internet

Download Download of movies for sale or rent (for 48 hours) to subscribers.

Streaming Streaming of videos from YouTube and Vimeo.
Devices
Computer Computer   Connected TV Connected TV   Game Console Game Console  Set-Top Box Set-Top Box   Smartphone / Tablet Smartphone / Tablet
Computer Mac or PC.   Smartphone / Tablet iPhone, iPad or iPod touch.    Connected TV Apple TV.
Connected TV AirPlay allows users to play content from iPhone, iPad or iPod touch wirelessly on their HDTV via Apple TV.
What's Available?
Content such as iTunes movies, YouTube and Vimeo.
When is Content Available
Movies will often be available for rent or purchase on the iTunes store on the same day that they are released on DVD.
What's Most Popular?
For September 2012: The Avengers, The Dark Knight, Men in Black 3 and This Means War.
Cost
Unlimited Views Unlimited Vews   Free Service Free Service   Pay Per View Pay Per View   Paid Service Paid Service
Sale: Unlimited Views Paid Service    Rental: Pay Per View Paid Service
Additional or Interactive Features
Playback Playback   Multiple Languages Multiple Languages
Playback

iTunes Extra: Bonus features including interviews, trailers and photos are available for selected movies.

iCloud: iTunes’ cloud service allows automatic access of movie purchases from any devices wirelessly.

Available to
Subscribers Subscribers   Everyone Everyone
Subscribers of content from iTunes Store.
Available at

iTunes software on Mac or PC.

iTunes app on iPhone, iPad or iPod touch.

Apple TV.

*Current as of 21 September 2012.
About CASBAA

Established in 1991, CASBAA is the Association for digital multichannel TV, content, platforms, advertising and video delivery across geographic markets throughout the Asia-Pacific. CASBAA and its members reach over 445 million connections within a regional footprint ranging from China to Australasia, Japan to Pakistan. The CASBAA mission is to promote the growth of multichannel TV and video content via industry information, networking exchanges and events while promoting global best practices. To view the full list of CASBAA members please visit here

About Olswang Asia LLP

Olswang is a leading international law firm specialising in Media, Technology and Telecoms with offices across Europe including London, Berlin, Madrid, Paris, Munich, Brussels and Thames Valley and with a growing Asia presence hubbed out of an office in Singapore.
For more information about Olswang see www.olswang.com

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