Reaching broad audiences, mass audiences, niche audiences; it can be local, regional, national; it can be spots, sponsorship, interactive. It can be anything you want it to be.

"With penetration at 53%, pay-TV is now at the 'tipping point' and willgenerate massive growth in ad revenues over the next five years." Julie Petersen, CEO MANMedi

The "tipping point". Pay-TV now in 53% of homes

Asia: Monthly Cumulative Audience
Rapid Pay TV Growth

Pay-TV is the ESSENTIAL part of any media campaign. 53% of TV homes in Asia Pacific are PAYING to view, reaching a BILLION people ready to spend, spend and spend.

ONE multichannel GRP across Asia means that at least TEN MILLION affluent people will see your ad.

The phenomenal growth of the pay-TV market in Asia meansthat terrestrial TV has become less cost effective.

Asia: Average Audience 000s
All People across Asia

Pay TV Monthly Reach (%)

Reducing spend on terrestrial TV maintains effective reach levels. Expenditure can be reinvested more efficiently on pay-TV. For higher value products and services, the majority of consumption is accounted for by a minority of the population. Target them with pay-TV.

Niche content reaches specific targets

Elites and Affluent's Who Watched TV
and Take Frequent Trips by Air

Elites and Affluent's Who Watched TV
and Intend to Purchase

In consumers minds, pay-TV advertisers are more international, more successful, more respected, more attractive and more effective.

Wide channel choice means brands can be advertised in the right context, reaching the right demographic, at the right price

Stronger brand exposure

Pay-TV viewers more receptive to advertising

Wanted: TV with internet connection

New 'means and screens' are proliferating.

While content is navigating a transition to digital platforms, multichannel consumers are PAYING to watch – transcending the culture of FREE.

Video consumption across multiple platforms is now a global phenomenon

Seeing more: ownership & interest 3DTV

Wanted: TV with internet connection