Latest News

  • June 25, 2015

    Global OTT revenues to double

    Global over-the-top (OTT) video subscription revenues are forecast to rise from nearly $9bn in 2014 to more than $19bn in 2019, according to new industry research.Park Associates, a Texas market intelligence firm, said OTT video services are experiencing...
  • June 25, 2015

    Measureing People more than things

    The most elusive and valuable of all media measurement is an independent, reliable understanding of the people who consumed a piece of content – whether it be video, audio or text. ...
  • June 25, 2015

    Ad effectiveness losing out in programmatic gold rush

    Brands and media agencies have been warned to stop "buying blind" as the ad industry grapples with numerous hurdles in the programmatic space. ...
  • June 25, 2015

    Fetch TV creates new ratings app but downplays potential to challenge to Oztam

      Major IPTV player Fetch TV has created a new mobile ratings app which provides live data on TV viewing across some 250,000 set top boxes, Mumbrella can reveal. The Fetch TV ratings app is already the largest window into the TV viewing habits of mill...
  • June 25, 2015

    Global OTT revenues to reach US$19 billion

    Global over-the-top video revenues will increase from nearly US$9 billion in 2014 to more than US$19 billion in 2019, according to Parks Associates. ...
  • June 25, 2015

    ZenithOptimedia: Internet to Dominate Ad Spending in Key Markets

    ZenithOptimedia is forecasting that the internet will be the largest advertising medium in 12 key ad markets in 2017, overtaking television. ...
  • June 25, 2015

    'Fast-track Asia' leads ad growth

    The fastest growth in global adspend over the next few years will come from "fast-track Asia", a group of countries in the region characterised by rapid economic growth and significant levels of inward investment according to a new report.Latest forecasts...
  • June 25, 2015

    Accenture: Traditional TV on the wane

    The television’s popularity as the go-to entertainment device may be ending, according to ‘Digital Video and the Connected Consumer’, a research report from Accenture. The television was the only product category to see uniform, double-digit usage...
  • June 25, 2015

    History channel uses Oculus Rift to recreate fear experienced from watching ‘Alone’ show

    TV channel History has turned to head-mounted virtual reality technology Oculus Rift to promote its new reality survival show Alone. ...
  • June 25, 2015

    Wimbledon tests Periscope

    When the annual Wimbledon tennis championship starts next week fans will be able to engage with it on a wider number of platforms than ever before, including Periscope and Snapchat.Alexandra Willis, the tournament's digital head, explained that "We will...

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