Latest News

  • December 19, 2014

    Targetting improves ad viewability

    December 19, 2014 - Videology, the video advertising technology platform, has released research findings on viewable video impressions that illustrate the complexities still surrounding viewability, and issued caution in using viewability ratings as the...
  • December 18, 2014

    Univision, FOX, Tribune, Timeline team to mint NewCoin TV measurement

    17 December 2014 - With online TV an accepted part of programming mixes, meaningful cross-platform measurement has become crucial, and leading US broadcasters have unveiled what they believe is a solution. ...
  • December 18, 2014

    Murdoch to buy true[X] media

    December 17, 2014 - 21st Century Fox is set to buy the company that provides online publishers and advertisers a marketing platform for premium content in digital and on demand environments. true[X] is expected to remain a stand-alone business, but will...
  • December 17, 2014

    Smart ad formats continue to lead mobile video engagement

    16 December 2014 - The Q3 2014 edition of the Celtra Mobile Display Ad Performance Report has revealed continued growth across key metrics such as expansion rate, engagement rate and time spent. ...
  • December 16, 2014

    How to create strong ad campaigns across multiple screens

    Marketing teams are still not joining the dots when it comes to planning, producing and measuring ad campaigns. People no longer consume media in a linear, predictable way, yet advertising and marketing professionals still tend to treat each platform as a...
  • December 16, 2014

    Tablet TV launch for portable television

    Tablet TV aims to bring broadcast television to tablet screens. The portable receiver comes with an app that provides a programme guide, supports subtitles and red button services and will enable programmes to be recorded for later viewing. Motive...
  • December 16, 2014

    Warc's global adspend forecast cut for 2015

    Marketing intelligence service Warc has downgraded its 2015 global adspend forecast by 0.5 percentage points, predicting a 4.8% increase at current prices next year. If inflation is taken into account, global adspend in real terms is expected to rise b...
  • December 15, 2014

    56.1% of online ads are not seen, says Google

    December 15, 2014 - A new Google study has once again raised the question about how effective display advertising on the digital platform actually is. In a report titled "5 Factors of Viewability" the online giant has turned a few long held beliefs about...
  • December 15, 2014

    2014 was the year of innovations in digital advertising: CVL Srinivas

    13 Dec 2014 - From a media perspective 2013 was the year of the perfect storm and something tells me that there is lots waiting to unfold in 2015. Was 2014 the lull before another storm? The major event that dominated 2014 was of course the general...
  • December 10, 2014

    CASBAA Research Reveals Over 500 Million Multichannel TV Homes in Asia Pacific

    According to CASBAA’s recently updated Asia Pacific Multichannel TV Advertising 2015 book, the Asia Pacific now boasts 500,639,000 multichannel homes across the region. An annual compendium of regional facts and figures and advertising research culled...

Display # 

Page 1 of 134