Latest News

  • April 17, 2014

    Aus:Local online universe expands as Nielsen enhances its ratings

    Nielsen has made major enhancements to its online ratings system as it moves towards daily and cross-platform audience measurement, by culling inactive users from its panel and finding another two million online Australians. ...
  • April 17, 2014

    Celestial Tiger adds to streak

    Asian broadcaster and distributor Celestial Tiger Entertainment (CTE) has shuffled its exec pack with four new appointments, including a head of distribution. ...
  • April 17, 2014

    US:Pay TV subscriptions expected to rise through 2019

    For the pay-TV industry, 2013 was a down year. But pay-TV providers can look forward to growth in the next five years. ...
  • April 17, 2014

    WarnerTV Joins Turner Asia Portfolio

    Turner Broadcasting System Asia Pacific is taking on full operational responsibility in the region for WarnerTV, a general-entertainment channel that was previously managed by HBO Asia. ...
  • April 16, 2014

    Single-screening: marketing’s big missed opportunity

    Despite all the talk of engaging multi-screening consumers, the biggest marketing opportunity is targeting those that use different screens at different times exclusively, says Millward Brown’s Martin Ash as he takes us through the latest AdReaction...
  • April 16, 2014

    Revealed: multi-screen users' receptivity to advertising

    Despite having the highest smartphone penetration of any other country, the UK is still in love with the television and continues to use it as the 'primary screen', according to the latest AdReaction report from Millward Brown. ...
  • April 16, 2014

    Australians stick with traditional TV

    Although Australians have increased their adoption of new technologies, they continue to spend the overwhelming majority of their time using traditional TV sets to consume TV and video content, the latest audience data has shown.Australians are also...
  • April 16, 2014

    Best Available Screen is the TV Set In The Home

    According to the LRG eleventh annual study on HDTV, HD has become more prominent in US households in recent years. (1st Q, 2014) HDTV sets may now be ubiquitous, but the majority of the growth of HDTV has come in just the past five years, and there is...
  • April 16, 2014

    Australian television viewing minutes fall as viewers go online

    Australians are apparently spending more time watching conventional television than they did a year ago and are also using internet-connected devices to complement their viewing of television and other video. That is the upbeat conclusion of the telev...
  • April 14, 2014

    ZenithOptimedia: Ad Growth Rates to Return to Pre-Crisis Levels

    A new report from ZenithOptimedia projects that global advertising growth rates will return to pre-financial-crisis levels, boosted by stronger economies, Internet advertising and mobile, but television will remain the most dominant medium. ...

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