Latest News

  • September 29, 2014

    Interactive digital ads are yielding viewer engagement

    (Sept 28, 2014) Consumer preferences are leaning towards richer, more engaging ad formats, as brands continue to deploy interactive ad units as part of an overall digital marketing strategy. ...
  • September 26, 2014

    Ad Cap case adjourned till 20 November

    (Sept 25, 2014) The Delhi High Court once again adjourned the ad cap case, this time to 20 November. ...
  • September 17, 2014

    The mobile advertising trend you need to know

    With SNL Kagan's exclusive research, you'll always have the answers you need on the most critical questions. Understand the details on mobile tech companies and market sizing. Get ahead of players, technologies and sectors of the mobile industry primed...
  • September 11, 2014

    Only a third of viewers consume TV conventionally

    Recent study investigates how new media has changed TV consumption habits. Traditional TV viewers remain the largest viewer segment but now only account for a third (33%) of people online who watch TV as other norms emerge, according to a recent stud...
  • September 10, 2014

    OTT in half world’s TV homes by 2020

    The number of households watching online TV and video (over fixed broadband networks and across 51 countries) will reach 706.53 million in 2020, up from 196.90 million in 2010 and the 374.43 million expected in 2014, according to a new report from Digital...
  • September 10, 2014

    AsiaPac to Lead OTT Adoption

    The number of households using OTT is expected to reach 706.53 million in 2020, with the Asia Pacific accounting for 61 percent of the global additions in the period, according to Digital TV Research.  ...
  • September 10, 2014

    GfK to track subscription video on demand

    Market research company GfK is planning to track subscription video on demand viewing in the United Kingdom and the United States, following a pilot study in partnership with BBC Worldwide and other clients. Initial results suggest that online...
  • September 10, 2014

    UK:BARB to capture viewing on tablets

    Reflecting the rise of new ways for watching television, BARB – the body that provides official viewing figures for UK television audiences – has confirmed the deployment of a new measurement technique that captures panellists’ viewing on iPad and...
  • September 10, 2014

    BARB to Measure Tablet TV Viewing

    UK television audience body BARB has announced the launch of a new measurement technique, developed with Kantar Media, for panellists' viewing on iPad and Android tablets.BARB says the method, part of its hybrid / cross-platform measurement initiative...
  • September 10, 2014

    India:Govt plans scrapping 12 sec/hour ad cap on free TV channels

    Viewers of free-to-air TV channels may soon have to bear with longer commercial breaks if the Information and Broadcasting (I&B) Ministry goes ahead with its plan to scrap the existing 12-minute advertisement per hour regulation imposed by the Telecom...

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