Latest News

  • March 4, 2015

    The Real (Ratings) World

    March 2, 2015 - For a company at the core of the entertainment industry, the recent reviews of Viacom haven't been kind. New York tabloids had a field day recently speculating on the health — and succession plan — of its 91-yearold executive chairman,...
  • March 2, 2015

    YouTube’s branded content crackdown – what you need to know

    March 2, 2015 - There was something of an inevitability about last week's dismay over YouTube's 'clarification' on the fees payable for branded content on YouTube's channels. No commercially viable major platform is likely to offer free access to valuable...
  • February 27, 2015

    How Viewability Will Play a Role in the TV Upfront

    February 23, 2015 - TV networks still stinging from last summer's weak upfront marketplace are getting ready to wield a new weapon against their up-and-coming digital rivals: questions about how many online ads consumers actually see... ...
  • February 27, 2015

    Mobile video advertising rises across the board

    When it comes to mobile video advertising, growth continued in Q4 across key engagement metrics, such as unit engagement rate, video play rate and video completion rate, research has revealed... Read more at Rapid TV News
  • February 26, 2015

    The Rise and Fall and Rise of Hasbro's TV Strategy What went wrong with The Hub, and what the toymaker hopes will go right

    February 23, 2015 - What looks like an entertainment company, spends like an entertainment company and programs like an entertainment company? It's Hasbro, a toymaker... Read more at Adweek
  • February 17, 2015

    BARC to rollout Spot Monitoring Services from March

    The Broadcast Audience Research Council (BARC) India is all geared up to release its spot monitoring services earlier than expected. The council will be ready to rollout the services (like AdEx of TAM) by 1 March, 2015, a highly placed industry source...
  • February 17, 2015

    Nielsen Study: Only 15% of Households Have Smart TVs in USA

    If you thought you never wanted to hear the word “hyperlocal,” you’re in trouble. Nielsen’s released a study this week on how television viewing habits change depending on where viewers live and their demographics. ...
  • February 17, 2015

    Turner Scores Astro Carriage for Oh!K

    Turner Broadcasting's new Korean entertainment channel Oh!K has joined the lineup of Astro in Malaysia, where it will deliver drama and variety programming with selected series airing less than a day after their original broadcast.  ...
  • February 17, 2015

    Surveys and big data are 'complementary, not competing data sources', says task force

    The American Association for Public Opinion Research (AAPOR)’s big data task force has released a report outlining its recommendations for for the use of big data in relation to survey research. ...
  • February 17, 2015

    Global pay TV market tops 924.4m subscribers

    The global pay TV market is estimated to have passed 924.4 million subscribers in 2014, driven by market-leading growth in IPTV, according to ABI Research.  ...

Display # 

Page 1 of 139