Latest News

  • January 28, 2015

    comScore cross device measurement

    The measurement firm comScore plans to introduce a new measurement for tracking video audiences across computers, mobile and other streaming devices. ComScore previously measured digital video audiences only on desktops and laptops. ...
  • January 28, 2015

    Piksel to acquire content for OTT providers

    OTT TV technology specialist Piksel is branching out into content acquisition for OTT players. The company has set up a new unit, Piksel Content Services, to help telcos, internet service providers, cable operators and media companies to launch OTT...
  • January 28, 2015

    New Report Examines Impact of HBO OTT Service

    Parks Associates estimates that 17 percent of U.S. broadband homes are likely to subscribe to HBO's stand-alone OTT service, with the upcoming platform set to "create competitive challenges for all ecosystem players, including Netflix, Amazon and pay-TV...
  • January 28, 2015

    TVB launches OTT, partners Elemental for content delivery services

    Television Broadcasts (TVB) has introduced an over-the-top service, GOTV, in Hong Kong. It is priced at HKD59 (USD7.61) per month and HKD499 (USD64.36) for a year. TVB has roped in Elemental Technologies to deploy Elemental software-defined video...
  • January 28, 2015

    Global adspend growth slows

    The rate of growth in global advertising expenditure is expected to slow to 5.1% this year before picking up again to 6.0% in 2016, according to a new forecast.Warc's Consensus Ad Forecast is based on a weighted average of adspend predictions at current...
  • January 27, 2015

    comScore preps multiplatform video measurement platform

    January 25, 2015 - It's not a newsflash that TV viewers are consuming entertainment across screens and in various locations, creating a nebulous behavioural picture that has been difficult to translate into ad dollar value. Nielsen and others are chasing...
  • January 21, 2015

    I&B minister not in favour of ad cap, bats for raising FDI in news

    Indicating that the government is seriously considering the 12-minute ad cap rule, Minister of Information and Broadcasting (MIB) Arun Jaitley said on Sunday that the matter is best left to the consumers to decide rather than government dictating terms to...
  • January 21, 2015

    SingTel partners Kantar to measure Pay TV audience engagement

    20 January, 2015 - SingTel Advertising, a digital advertising solutions platform under Group Digital L!fe and Kantar Media, a television audience measurement company, have announced the introduction of Return Path Data (RPD) technology as a part of...
  • January 14, 2015

    Nickelodeon Wins Two Awards at the Asian Licensing Awards

    January 14, 2015 - Nickelodeon today jointly celebrated its wins with Changi Airport Group and Inner Mongolia Mengniu Dairy (Group) Co., Ltd for winning the "Best Promotion Campaign" award and "Best Licensee" award respectively at the recently concluded...
  • January 14, 2015

    Digital Trends 2015: India gears up for digital metamorphosis

    January 13, 2015 - With increased digital spends, and brands acknowledging the potential of digital in making or breaking a brand, 2015 is posed with the challenge of channelizing the technology and enormous data into the right direction. Digital and...

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