Media forecasting agency ZenithOptimedia cut its world advertising spend forecast for 2013 for the second time on Tuesday, blaming recession in the euro zone and heightened security concerns in South Korea. ...

Ward Platt, president of FOX International Channels Asia will shift to LA to take on a wider role within the group. ...

Almost half of smartphone and tablet owners are using their devices for second-screen activities while watching television, Nielsen reveals in its latest survey.   The study of connected-device owners found that 46-percent of smartphone users and 43 pe...

According to the Indian news source www.afaqs.com, two more Indian TV firms, TV18 and Star India, have dropped subscriptions to Nielsen / WPP joint venture TAM, which was sued for around $1bn by NDTV (New Delhi Television) last July over claims its...

Even as the day saw a couple of more notices to unsubscribe from TAM's TV ratings. The Advertising Agencies Association of India (AAAI) president Arvind Sharma proffered what could be the way out of the TV ratings crisis the industry is currently...

Currently, the overall number of pay-TV subscriber households is estimated at around 804 million by MRG. Over 55 per cent of the total number of TV households (more than 1.42 billion) are subscribed to a pay-TV service. APAC represents the region with the...

Global advertising expenditure will grow at a rate of 3% during 2013, but this is expected to double to 6% in 2014, according to the latest forecasts.Magna Global, the media management company, has predicted that worldwide adspend will total $486bn this...

Two more television networks, TV18 and Star India, have joined the growing number of broadcasters that have withdrawn their subscriptions to TAM, India's TV ratings body.The afaqs portal noted that this was the first time large general entertainment...

Kuala Lumpur, June 10, 2013 - (ACN Newswire) - CASBAA AD organised its ninth TV Upfronts in the region and the second in Malaysia on May 28, 2013 in Kuala Lumpur. The Upfronts promote multichannel TV as an ideal platform for marketers to reach their...

CASBAA AD organised its ninth TV Upfronts in the region and the second in Malaysia on May 28, 2013 in Kuala Lumpur. The Upfronts promote multichannel TV as an ideal platform for marketers to reach their target demographics and the KL event attracted over...