Latest News

  • July 31, 2015

    GfK Streaming Video Study: “Over-the-Top” TV Viewing Is Higher in Gen X, Kid Households

    At a time when streaming video viewing is upending TV business models, a new GfK study sheds light on the phenomenon, including which Internet-connected devices and services different viewers prefer. ...
  • July 31, 2015

    Internet adspend to overtake TV

    The internet is expected to overtake TV to become the largest medium for advertising in 2016, according to the latest International Ad Forecast from Warc.As well as downgrading its global adspend forecast for 2015 by 2.5pp to 2.3% growth, Warc examined...
  • July 23, 2015

    APAC pay-TV market up by 7% in the year ended March 2015

    The pay-TV market is booming across the Asia Pacific region with the addition of 36.74 million subscribers (7.3% growth) in the 12 months to end-March, 2015, according to the latest research from Dataxis. End 1Q15 there were 537.6 million pay-TV subs a...
  • July 23, 2015

    Growing resentment of pay television

    Over 15% of pay-television subscribers in North America say they are planning to switch, change, or cut their service, while a further third may need to be encouraged to stay with their provider. Nearly a quarter of customers say they are unsatisfied with...
  • July 23, 2015

    Pay TV will be in half of homes worldwide

    Estimates vary, but a new report suggests that the worldwide pay-television market has passed the 900 million subscriber mark. It is forecast to grow to a billion by 2017, representing half the households in the world. Although mature markets are appr...
  • July 23, 2015

    Why TV networks are now ‘sampling’ shows on Facebook

    To date, the battle between YouTube and Facebook has centered on winning the hearts and minds of advertisers, online video publishers and creators. If the last few weeks are any indication, there’s another category of content creator YouTube should be...
  • July 23, 2015

    TAM has to find its own niche

    TAM still publishes television viewership numbers even as it gears up to launch two new software products for media planning (Posted by Shuchi Bansal at Livemint on 9th July, 2015) TAM Media Research Pvt. Ltd is stuck between a rock and a hard place in ...
  • July 23, 2015

    Nielsen extends digital ad ratings

    Global marketers have welcomed moves by Nielsen to extend the coverage of its Digital Ad Ratings service to new Asian markets.It is already available in China and now Singapore, Japan, Indonesia, the Philippines, Thailand, Malaysia are being added.Megan...
  • July 23, 2015

    Netflix pass 65 million subscribers, confirms China launch plan

    Netflix passed the 65 million subscriber-mark in the second quarter and confirmed plans to launch in China next year as part of its ongoing expansion efforts. ...
  • July 23, 2015

    Discovery recruits Arthur Bastings for APAC president role

    Discovery Networks International has named its former EMEA boss Arthur Bastings as its new head of the Asia-Pacific region. ...

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