Latest News

  • August 25, 2014

    TV ad revenues to hit US$236 billion in 2020

    Global TV advertising spend is set to reach US$236 billion in 2020, up by 38% compared to 2013 and by 54% compared to 2010, according to new report by Digital TV Research. ...
  • August 25, 2014

    House of Cards, Breaking Bad and binge viewing pull audiences online

    We know that subscription video on demand (SVOD) is big business, but so many of the facts and figures are hazy. Netflix and Amazon reveal so little about their audience data – unsurprisingly, as big data is power in this world. Netflix’s audience...
  • August 25, 2014

    India:Govt tells broadcasters not to air ads that violate ASCI code

    Broadcasters cannot air advertisements that violate the code set by Advertising Standards Council of India (ASCI), the information and broadcasting ministry has said in an advisory. ...
  • August 21, 2014

    TV advertising regains its mojo

    Global TV advertising expenditure will reach $236 billion in 2020, up by 38% – or $64 billion – from 2013 and up by 54% ($82 billion) on 2010, according to a new report from Digital TV Research. ...
  • August 20, 2014

    Global adspend back to pre-crisis levels

    Next year global advertising expenditure will finally surpass the peak seen before the global financial crisis, although this recovery is patchy with some markets remaining well below the 2007 level, a new study has said.In its This Year, Next Year report...
  • August 20, 2014

    TAM or BARC, the market has to decide: Sir Martin Sorrell

    They are known as the lions who go for the kill in their respective fields. One heads the world's largest advertising communications group by revenue, which he has built up in around three decades. And the other is known for his innate ability to decimate...
  • August 20, 2014

    45% of US pay-TV subscribers want cloud PVR features

    Over 45% of US pay-TV subscribers find cloud PVR technology very appealing, according to new research from Parks Associates. ...
  • August 20, 2014

    4K years from mass market adoption

    4K or Ultra-HD video will remain a niche market for at least five years but will ultimately reach the mainstream. Online streaming and video on demand will play a critical early role but pay television will provide support as the ecosystem matures. That...
  • August 20, 2014

    Is the internet becoming like TV?

    A number of articles this week trumpeted that fact that US cable companies now make more money off broadband subscriptions than they do off pay-TV subscriptions. “The Internet Is Officially More Popular Than Cable In The US” crowed Wired. ...
  • August 18, 2014

    Pay television subscriber growth continues

    The growth of pay television continues, as providers embrace multiscreen services to offer subscribers more viewing options. The Multiscreen Index published by informitv shows a 1.4% increase in digital television subscriber numbers across 100 leading pay...

Display # 

Page 1 of 127