Latest News

  • April 9, 2015

    Advertisers should be wary of viewers' moods

    US — Using the wrong approach with the emotion and energy levels of ads can affect engagement and recall, according to a new study. Columbia Business School conducted a series of studies looking into how the activation — or energy levels — of m...
  • April 9, 2015

    OTT revenues tipped to grow by 26% this year

    Over-the-top video should see total revenue growth of around 26% in 2015 with a 24% compound annual growth rate (CAGR) through to 2019, according to ABI Research.  ...
  • April 9, 2015

    HBO Now streaming service goes live in the US

    HBO’s standalone streaming service, HBO Now, has launched in the US via Apple devices and Cablevision’s Optimum Online service.  ...
  • April 9, 2015

    Netflix announces first ‘Recommended TVs’

    TVs by LG, Sony and Roku will be the first to carry the ‘Netflix Recommended TV’ logo in North America, the subscription video-on-demand giant has revealed.  ...
  • April 9, 2015

    Nielsen TV: Pontificating Over Programmatic

    How long has it been since you’ve heard the term programmatic? Probably not that long. If you’re in advertising, you might even be tired of hearing about it by now. But even if you’re among those who think the term’s 10 minutes of fame have come...
  • April 9, 2015

    Live TV + Social Media = Engaged Viewers

    From keeping tabs on friends via social media to skipping lines at the store by shopping online, technology continues to reshape our everyday habits. In fact, nearly seven-in-10 (69%) global respondents to a recent survey think face-to-face interactions...
  • April 1, 2015

    Media habits in Southeast Asia undergoing ‘most fundamental change since the introduction of TV’, finds Nielsen study

    A Nielsen report on the use of electronic devices and social media in the region finds that most people prefer larger screen sizes even though media habits in Southeast Asia are undergoing the ‘most fundamental change since the introduction of TV’. ...
  • April 1, 2015

    Children spend six hours or more a day on screens

    The amount of time children spend glued to a screen has risen dramatically in the last 20 years, a new report suggests. ...
  • April 1, 2015

    “TV Will Be Dead In Two Years”: Andy Lark

      The former head of CBA marketing, Andy Lark, has told B&T that traditional TV will be dead by 2017 and he’s predicted a “bloodbath” in the process. Lark, who quit the bank in October last year, is now CMO at the cloud-based accounting sof...
  • April 1, 2015

    TV in Decline? Not Exactly…

    At the beginning of the month, new research was bandied about that proclaimed the dire state of American television. ...

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