Latest News

  • October 8, 2014

    Programmatic ad Ratings

    What is claimed to be an industry-defining study by AOL UK has revealed both the clear benefits and the importance of the human role in programmatic trading. AOL conducted its study with some of the UK's biggest media owners, trading desks, industry bo...
  • October 8, 2014

    Video Mobile to drive advertising

    Video and rich media formats will continue to be a driving force for digital advertising, according to research examining the ebbs and flows of display advertising over the next five years. Forrester Research's Western European Online Display Adv...
  • October 8, 2014

    Half a billion connected TV devices in Q2, 2014

    Worldwide ownership of connected TV devices (including smart TVs, smart blu-ray players, IP-enabled game consoles and digital media streamers) grew 7% quarter-on-quarter in Q2 2014 and% versus the same period in 2013 to reach 500 million units. ...
  • October 8, 2014

    Comedy Central Asia laughs all the way to HK, Indonesia and the Pacific Islands

    Now Available Across 15 Markets via 39 Providers South Park Makes Its Way to Malaysia through HyppTV's Video on Demand ChannelSINGAPORE, 1 October 2014 – Comedy Central Asia is laughing hard across Asia as Viacom International Media Networks (VIMN) Asia...
  • October 8, 2014

    Twitter TV Ratings in the UK

    Audience measurement firm Kantar Media has launched what it calls the UK's official Twitter metric for measuring Twitter TV audience engagement. Developed with Twitter as part of a global partnership announced last year, the Kantar Twitter TV Ratings...
  • October 8, 2014

    Study 'confirms' link between TV and Twitter

    A new study has ‘confirmed’ the link between TV and Twitter in the UK, showing that 11% of shows gain viewers during broadcast as a direct result of Twitter activity. ...
  • October 8, 2014

    UK Average viewer sees 45 TV ads per day

    UK — TV viewers in the UK watched an average of three hours, 47 minutes a day — the vast majority of which is live — according to Thinkbox’s first half review of 2014. Of this, three hours and 43 minutes was of linear TV on a TV set and four ...
  • October 8, 2014

    The Big Problem With Cross-Platform Measurement: No One Wants To Pay

    That was the message during the Advertising Week panel — “Are We There Yet? The Journey from TV to Total Video” — that was eventually jokingly called a “telethon,” where researchers across media buying and selling urged the audience to support...
  • October 8, 2014

    If the channel doesn’t have the local feel, it doesn’t work”: JB Perrette

    A firm believer of localisation of content, Discovery Networks International president JB Perrette has great hopes from the country. While he has travelled to India on multiple occasions, sometimes as a business leader, while at other times as a tourist...
  • October 8, 2014

    Master Acrobatics Of Media Acronyms Here!

    Those were the days when the notable acronyms and industry jargon you needed to know were CPM (cost per thousand), OTS (Opportunity to See) and in later years CPA, PPC, PPI and the like.  ...

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