Archives

Filter 

  • July 12, 2009

    Internet Marketing Via Online TV Could Be The Next Big Thing

    The internet has bought many things closer to us. It has revolutionised the communication industry as people send emails, use web cams, and join chat rooms on a daily basis. We are able transfer documents from one computer to another and business has g ...
  • July 11, 2009

    Opportunities Beyond Quad Play Depend on Successful Cross Industry Alliances

    Many telecom companies are shifting away from traditional communications access providers and targeting the needs of a digitalized society. To this end, they have started looking for ways to not only offer Quadruple Play or Quad Play services that incl ...
  • July 10, 2009

    Al Jazeera's new American challenge

    Washington DC - On 1 July 2009, media relations between the Arab world and the United States will take a fascinating turn. For the first time, the Doha-based TV station Al Jazeera will bring its English-language news service to a large cable television ...
  • July 9, 2009

    Casbaa unveils speaker lineup for November convention

    MUMBAI: The Cable and Satellite Broadcasting Association of Asia (Casbaa) has come out with its first release of speakers for the Casbaa Convention 2009. The convention will be held from 3-6 November in Hong Kong. Themed Extending your reach, the Cas ...
  • July 8, 2009

    SNL Kagan + CASBAA Tie Together To Promo Asian Multichannel TV

    SNL Kagan, a provider of financial and operational information and insight on the global media and communications sector, and CASBAA (The Cable & Satellite Broadcasting Association of Asia), an industry group dedicated to the promotion of multicha ...
  • July 8, 2009

    Cable piracy battle takes a new turn in Phillippines

    The Cable & Satellite Broadcasting Association of Asia (CASBAA) today announced a new direction in the battle against pay-TV piracy in the Philippines. A breakthrough settlement by Turtle Cable, an infringing cable operator in Camarines Sur, is un ...
  • June 16, 2009

    Cupples on digital, recession & the evolution of media agencies

    Omnicom Media Group's Asia Pacific CEO Barry Cupples believes all the partners in the advertising world need to lift their game when it comes to digital, a medium which is largely misunderstood.Speaking to Marketing, Cupples said online advertising ex ...
  • June 15, 2009

    Twitter looks to brands for revenue

    CANNES - Biz Stone, Twitter's co-founder, wants brands - which are increasingly using Twitter to communicate with customers and prospects in real time - to start paying for the unique service that the site provides. Speaking to Media at the Cannes Int ...
  • June 15, 2009

    SingTel unveils portal for UEFA Champions League

    SINGAPORE - SingTel has launched Football Frenzy, billed as the country's first multimedia social football experience, giving viewers coverage of the UEFA Champions League club football tournament across the company's online, mio TV and mobile platform ...
  • June 14, 2009

    Research says online ads must offer more

    Regional - Since the launch of Adsfactor TV in February this year, results from Eyeblaster show that 40% of users watch an entire TVC online, with average viewing time 20 seconds of a 30 second TVC. While 60% of users watch more than half of the TVC a ...
  • June 13, 2009

    MTV signs format deal with CCTV

    BEIJING - MTV Networks International (MTVNI) has agreed a deal with CCTV to adapt Nickelodeon show GUTS into a Chinese format. The action-sports game show marks the first kids TV adaptation CCTV has agreed. Sporting events include basketball, high-jumpi ...
  • June 13, 2009

    CNBC expands into Taiwan

    TAIPEI - Business news broadcaster CNBC has expanded its Asia-Pacific network by launching in Taiwan via Taiwan Mobile's TFN Media platform. The channel will be available to subscribers through TFN’s recently implemented cable service, New TV.Jacqueli ...
  • June 12, 2009

    LG and Nat Geo in High-Definition push

    Regional - LG Electronics has partnered with National Geographic Channel to launch a new campaign to encourage viewers across SE Asia to watch High-Definition (HD) TV quality programs.The 2009 National Geographic Channel Top 10 HD campaign rolls out i ...
  • June 11, 2009

    Digital marketing lacking suitable ROI metrics

    Regional - A new global study on digital marketing has revealed 44% of marketers blame a lack of suitable metrics to measure impact and ROI as a barrier to cross channel adoption in campaigns.The study, which was done by Eyeblaster in partnership with ...
  • June 9, 2009

    CNN calls on viewers for creativity

    Regional - As part of its association with the Asia Pacific Screen Awards, CNN is seeking submissions from viewers for their photos or videos that best represent Asia Pacific cultural diversity to feature in a new global ad campaign.The selected image ...
  • June 8, 2009

    Malaysia Media Conference makes return

    KUALA LUMPUR - The Malaysian Media Conference(MMC)is making a return to Kuala Lumpur this year. The sixth edition of the conference, developed by Adoi, will bring over 250 media pundits, industry specialists and key media decision-makers in the fields ...
  • June 6, 2009

    Nokia taps Facebook to drive web traffic

    Hong Kong - Nokia has rolled out a digital campaign to support the launch of its N97 model, which has seen its weekly market share to its local website increase by 197% spurred by traffic via Facebook, according to Hitwise Hong Kong. The digital camp ...
  • June 5, 2009

    Microsoft launches in-game ad platform in Hong Kong and Singapore

    HONG KONG - Microsoft Advertising has launched a new in-game advertising platform for advertisers who want to reach out to computer and online game users. Advertisers in Hong Kong and Singapore can now use features such as billboards and branded moving ...
  • June 4, 2009

    Discovery launches in Taiwan on new TV digital service

    Taipei, June 29 2009 - Discovery Networks Asia-Pacific (DNAP), a division of the number-one nonfiction media company Discovery Communications, and Taiwan Fixed Network (TFN), the cable operator under TWN Broadband, recently announced the launch of a 2 ...
  • June 2, 2009

    CHANNEL [V] Goes Mobile in Hong Kong

    [V] content featuring Taiwanese Idol groups Lollipop and Hey Girl to be available on all leading mobile platforms Hong Kong, June 4, 2009 - Lollipop and Hey Girl fans can now watch their favourite shows on the go as CHANNEL [V]’s flagship programmes f ...