“CASBAA AD is the advertising development division of CASBAA promoting the value proposition of advertising on multichannel/Pay TV 


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pages_from_casbaa_multichannel2014_final_rev131031CASBAA AD represents the leading multichannel broadcasters and platforms and is dedicated to promoting new advertising revenue streams -- now accessed by 468 million homes across Asia Pacific. Working with media planners and clients, CASBAA makes multichannel TV advertising in Asia more targeted and more accountable.  Click here for the Asia Pacific Multichannel TV 2014.

ATAC - Latest News

How Viewability Will Play a Role in the TV Upfront
February 23, 2015 - TV networks still stinging from last summer's weak upfront marketplace are getting 
Mobile video advertising rises across the board
When it comes to mobile video advertising, growth continued in Q4 across key engagement metrics, such as 
The Rise and Fall and Rise of Hasbro's TV Strategy What went wrong with The Hub, and what the toymaker hopes will go right
February 23, 2015 - What looks like an entertainment company, spends like an entertainment company and 

ATAC - Features

Agency Attitude Audit
CASBAA Ad has been engaging with advertising agencies in the region to understand their attitudes and perceptions of Pay TV. We 
Dish TV launches video streaming app, DishOnline
(Oct 8, 2013) There will be two DishOnline packs - the Jumbo Pack priced at Rs 129 and the Starter pack priced at Rs 49.   Direct to 
BFI launches online player
(Oct 7, 2013) An online video player has been launched by the British Film Institute (BFI). The video-on-demand service allows viewers 
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