“CASBAA AD is the advertising development division of CASBAA promoting the value proposition of advertising on multichannel/Pay TV
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CASBAA AD
 CASBAA AD represents the leading multichannel broadcasters and platforms and is dedicated to generating new advertising revenue streams -- now accessed by 446 million homes across Asia Pacific. Working with media planners and clients, CASBAA makes multichannel TV advertising in Asia more targeted and more accountable. Click here for the Asia Pacific Multichannel TV 2013. Its more than a pitch. Multichannel just
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ATAC - Latest News
India’s TAM Sets Up Independent Monitors In India, Nielsen / WPP joint venture TAM Media Research has set up a ‘vigilance desk’, headed by a
NDTV files fresh appeal against Nielsen & WPP in New York court New Delhi Television (NDTV) ain’t giving up on its law suit against global advertising powerhouse WPP
Malaysia Adex Rises ADDITIONAL pay-television channels monitored by Nielsen Malaysia over the past 12 months helped to boost
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ATAC - Features
Nielsen: 2012 Global Ad Revenue
A Positive Fourth Quarter Boosts Global Ad Spend 3.2% in 2012
2012 closed out on a positive note for the ad industry:
Nielsen: Global Ad Revenue Q3 2012 rises 4.3%
GLOBAL AD SPENDING RISES 4.3% IN Q3 2012
The global advertising market saw healthy growth during the third quarter of 2012,
Multichannel TV Brings Ad Benefits The benefits of advertising on multichannel TV was the main theme at the CASBAA TV Upfronts 2013 - The Hong Kong Screenings, held
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