“CASBAA AD is the advertising development division of CASBAA promoting the value proposition of advertising on multichannel/Pay TV 


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pages_from_casbaa_multichannel2014_final_rev131031CASBAA AD represents the leading multichannel broadcasters and platforms and is dedicated to promoting new advertising revenue streams -- now accessed by 468 million homes across Asia Pacific. Working with media planners and clients, CASBAA makes multichannel TV advertising in Asia more targeted and more accountable.  Click here for the Asia Pacific Multichannel TV 2014.

ATAC - Latest News

Rentrak Gets Patent for Box-On, TV-Off Measure
US-based audience measurement specialist Rentrak has been granted a patent for the system it uses to 
Turner relaunches Boomerang
Turner Broadcasting is relaunching its Boomerang network as an all-animation, youth-skewing channel with 
Multi-screening does not diminish TV ad recall
Viewers pay more attention to ads than they think and multi-screening does not negatively affect ad 

ATAC - Features

Agency Attitude Audit
CASBAA Ad has been engaging with advertising agencies in the region to understand their attitudes and perceptions of Pay TV. We 
Dish TV launches video streaming app, DishOnline
(Oct 8, 2013) There will be two DishOnline packs - the Jumbo Pack priced at Rs 129 and the Starter pack priced at Rs 49.   Direct to 
BFI launches online player
(Oct 7, 2013) An online video player has been launched by the British Film Institute (BFI). The video-on-demand service allows viewers 
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