“CASBAA AD is the advertising development division of CASBAA promoting the value proposition of advertising on multichannel/Pay TV 


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pages_from_casbaa_multichannel2014_final_rev131031CASBAA AD represents the leading multichannel broadcasters and platforms and is dedicated to promoting new advertising revenue streams -- now accessed by 468 million homes across Asia Pacific. Working with media planners and clients, CASBAA makes multichannel TV advertising in Asia more targeted and more accountable.  Click here for the Asia Pacific Multichannel TV 2014.

ATAC - Latest News

Online viewers unwilling to pay to avoid ads
(July 16, 2014) STRATA, a specialist in media buying and selling software, found in a survey of viewers 
TAM Ireland ‘to Measure All Viewing by 2017’
TV audience measurement body TAM Ireland has set out its plans for the extension of its measurement 
PwC Sees 33% Rise in Thai Entertainment and Media Spending to .3bn by 2018
Entertainment and Media (E&M) spending in Thailand is poised to rise 33% to $13.3 billion by 2018, 

ATAC - Features

Agency Attitude Audit
CASBAA Ad has been engaging with advertising agencies in the region to understand their attitudes and perceptions of Pay TV. We 
Dish TV launches video streaming app, DishOnline
(Oct 8, 2013) There will be two DishOnline packs - the Jumbo Pack priced at Rs 129 and the Starter pack priced at Rs 49.   Direct to 
BFI launches online player
(Oct 7, 2013) An online video player has been launched by the British Film Institute (BFI). The video-on-demand service allows viewers 
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