BARB reveals online viewing data

After nearly a decade of providing programmes online, British broadcasters now have an agreed system for measuring online viewing. The BARB weekly TV Player Report is the first joint-industry audited measure of online television viewing in the United Kingdom. The figures are currently rather limited, as they depend upon broadcasters implementing measurement code in their players. The BBC currently accounts for over 60% of catch-up viewing on Apple devices, but its most popular programme was only viewed 136,000 times in a week.

The TV Player Report covers the usage of online television programming in players controlled by the participating broadcasters. It is based on measurements from code incorporated in the player, rather than upon a representative panel of viewers.