Latest News

  • June 25, 2015

    ZenithOptimedia: Internet to Dominate Ad Spending in Key Markets

    ZenithOptimedia is forecasting that the internet will be the largest advertising medium in 12 key ad markets in 2017, overtaking television. ...
  • June 25, 2015

    'Fast-track Asia' leads ad growth

    The fastest growth in global adspend over the next few years will come from "fast-track Asia", a group of countries in the region characterised by rapid economic growth and significant levels of inward investment according to a new report.Latest forecasts...
  • June 25, 2015

    Accenture: Traditional TV on the wane

    The television’s popularity as the go-to entertainment device may be ending, according to ‘Digital Video and the Connected Consumer’, a research report from Accenture. The television was the only product category to see uniform, double-digit usage...
  • June 25, 2015

    History channel uses Oculus Rift to recreate fear experienced from watching ‘Alone’ show

    TV channel History has turned to head-mounted virtual reality technology Oculus Rift to promote its new reality survival show Alone. ...
  • June 25, 2015

    Wimbledon tests Periscope

    When the annual Wimbledon tennis championship starts next week fans will be able to engage with it on a wider number of platforms than ever before, including Periscope and Snapchat.Alexandra Willis, the tournament's digital head, explained that "We will...
  • June 25, 2015

    Pay TV will be in half of homes worldwide

    Estimates vary, but a new report suggests that the worldwide pay-television market has passed the 900 million subscriber mark. It is forecast to grow to a billion by 2017, representing half the households in the world. Although mature markets are appr...
  • June 25, 2015

    Global ad revenues to grow by 3.9% in 2015, says Magna Global

    Global ad revenues will grow by 3.9% this year to $519bn, according to Magna Global’s latest report on the worldwide advertising market. ...
  • June 25, 2015

    Australian television viewing evolves

    The latest television viewing figures from Australia indicate that watching television at the time of transmission has declined significantly among younger age groups. The viewing of programmes as they are broadcast has generally fallen in each of the...
  • June 25, 2015

    Online video revenues rising rapidly

      Global online television and video service revenues will almost double from 2015 to exceed $50 billion in 2020. By then there may be almost a quarter of a billion homes taking a subscription video on demand service. Meanwhile the number of digital...
  • June 2, 2015

    Asia Pacific Media Companies Adopt Aspera High-Speed Transfer

    IBM has announced that three Hong Kong-based media companies, Encore Inflight, Interface Video Production Ltd and Yapku have selected high-speed transfer software from Aspera, an IBM company, to speed the worldwide exchange of large video files with...

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