Latest News

  • April 9, 2015

    Live TV + Social Media = Engaged Viewers

    From keeping tabs on friends via social media to skipping lines at the store by shopping online, technology continues to reshape our everyday habits. In fact, nearly seven-in-10 (69%) global respondents to a recent survey think face-to-face interactions...
  • April 1, 2015

    Media habits in Southeast Asia undergoing ‘most fundamental change since the introduction of TV’, finds Nielsen study

    A Nielsen report on the use of electronic devices and social media in the region finds that most people prefer larger screen sizes even though media habits in Southeast Asia are undergoing the ‘most fundamental change since the introduction of TV’. ...
  • April 1, 2015

    Children spend six hours or more a day on screens

    The amount of time children spend glued to a screen has risen dramatically in the last 20 years, a new report suggests. ...
  • April 1, 2015

    “TV Will Be Dead In Two Years”: Andy Lark

      The former head of CBA marketing, Andy Lark, has told B&T that traditional TV will be dead by 2017 and he’s predicted a “bloodbath” in the process. Lark, who quit the bank in October last year, is now CMO at the cloud-based accounting sof...
  • April 1, 2015

    TV in Decline? Not Exactly…

    At the beginning of the month, new research was bandied about that proclaimed the dire state of American television. ...
  • April 1, 2015

    Actions from data: Staying on top of multiplatform data

    One common factor emerges from a recent deluge of surveys covering the impact of mobility, multiple platforms and social media on TV, which is that video is exploding in all directions. Ericsson’s latest Mobility Report highlights the growing...
  • April 1, 2015

    Global Adspend to Grow 4.4 Percent in 2015, Online Video Leading the Charge

    Global adspend is expected to grow 4.4 percent to reach $544 billion in 2015, according to ZenithOptimedia’s new Advertising Expenditure Forecasts, which finds that the fastest growing advertising category is online video. ...
  • March 26, 2015

    Global adspend to reach $540bn

    Global adspend is expected to grow 4.6% to $540bn this year, according to the latest forecast from media agency Carat, which also highlights that all markets are ring-fencing digital media spending.Based on data received from 59 markets across the...
  • March 26, 2015

    Live TV Remains Dominant in Australians' Viewing Habits

    The latest Australian Multi-Screen Report, covering Q4 2014, finds that viewing of video content on internet-connected devices is up year-on-year, but remains small relative to the amount of time that Australians spend watching broadcast TV on in-home...
  • March 26, 2015

    Global Pay-TV Subs to Exceed 1.1 Billion by 2020

    The worldwide pay-TV market grew at a steady rate of 4 percent last year, reaching 923.5 million subscribers, according to ABI Research, though weak currency exchange rates resulted in a slower increase of revenue for the segment. ...

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