Actions from data: Staying on top of multiplatform data

One common factor emerges from a recent deluge of surveys covering the impact of mobility, multiple platforms and social media on TV, which is that video is exploding in all directions. Ericsson’s latest Mobility Report highlights the growing pervasiveness of video across the whole online content world, including news, advertising and social media, and not just traditional broadcast TV. This means that more long form content is being consumed on smartphones and tablets and implies this trend is likely to continue through to 2020.

The other very significant trend for pay TV operators highlighted by Ericsson, is the ascendancy of the app for mobile video consumption and the decline of the browser. Already, the top five apps account for two thirds of all app traffic according to Ericsson, with Facebook in the lead generating around 20% of all app data in most leading markets. YouTube and Netflix also feature prominently in most markets, especially the US where they account for 15% and 12% of all app traffic respectively.http://www.asi.eu.com/2015/03/27/actions-from-data-staying-on-top-of-multiplatform-data/