Wimbledon tests Periscope

When the annual Wimbledon tennis championship starts next week fans will be able to engage with it on a wider number of platforms than ever before, including Periscope and Snapchat.

Alexandra Willis, the tournament's digital head, explained that "We will be using it [Periscope] in a targeted way to capture unique moments", but added that spectators would be discouraged from using the app.

Apart from the etiquette issues – users could be holding up a phone or tablet and blocking other people's view – one of the conditions of entry is that mobile phones aren't used. And in any case, Willis said, the current quality of Periscope video did not rival that of broadcasthttp://www.warc.com/LatestNews/News/EmailNews.news?ID=34957&Origin=WARCNewsEmail&CID=N34957&PUB=Warc_News&utm_source=WarcNews&utm_medium=email&utm_campaign=WarcNews20150622