Brits Watch Less TV Than Ever Before, Italians Watch the Most

In a study of TV-viewing habits across several countries, IHS has determined that Brits are watching less television than ever before, as the average consumption time across all platforms decreased by 14 minutes between 2013 and 2014.

IHS's study is across the U.S., the U.K., France, Germany, Italy and Spain. In terms of European-wide trends, new research from IHS Technology indicates that traditional broadcast television viewing is being overtaken by two forces: Personal Video Recorders (PVRs) like Sky+ and online video from services like Netflix and BBC iPlayer. More time than ever before is being shifted from traditional broadcast television to online.