Television Audience Measurement

Who measures what, where ?

Country Research Company Panel Size (Homes) Panel Coverage Cable / Satellite measured DTT measured Commercial break ratings for Pay-TV channels Commercial spot logs for pay-TV channels Software Pay-TV Reach & frequency  Available
Australia OzTAM 3,035 (Metropolitan), 1,200 (National subscription TV) Metro areas (5 cities) & nationally for sub. TV Yes Yes Yes Yes User choice Yes
China CSM 48560 National / Provincial / City Yes No Yes Yes Infosys Yes
Hong Kong CSM 650 National Yes Yes No No Infosys Yes
India TAM Media Research 8,000 Urban India Yes No Yes Yes Media X*Press Yes
Indonesia Nielsen 2,123+300 (Terrestrial+Pay) Terrestrial: 10 cities,
Pay TV: Jakarta
Yes No No No Arianna Yes
Japan Video Research Ltd Subscription TV Panel 600 Tokyo & Osaka Yes No No No RVCS Yes
Malaysia Nielsen 1,000 Peninsular Malaysia Yes No Yes Yes Arianna Yes
New Zealand Nielsen TAM 600* National Yes Yes Yes Yes,6 channels Arianna Yes
Pakistan Medialogic 675 9 cities Yes N/A Yes Yes GfK Reporter Yes
Pakistan Gallup 4,000 (3,600 urban & 400 rural) National Yes N/A Yes Yes Reporter Yes
Philippines Nielsen MEGATAM 800 ,NUTAM 1980, MCTAM 1020 National Yes* No Yes* Yes Arianna Yes
Philippines Kantar Media 1,850 National Yes   Some Some InfoSys Yes
Singapore Kantar Media 750 National Yes   No No Infosys Yes
South Korea Neilsen 4,300 National Yes Yes Yes* Yes* Arianna Yes
South Korea TNmS 14,500 National Yes Yes Yes Yes Infosys Yes
Taiwan Nielsen 1,800 National Yes Yes Yes Yes Arianna Yes
Thailand Nielsen 1250 (Terrestrial) & 400 (True Visions) & 200 (Cable/Satellite) National for Terrestrial / Bangkok & urban for Pay Yes N/A No No Arianna No
Vietnam Kantar Media 2,975 3 Regions & 6 cities Yes No Yes Yes Infosys Yes



Australia,OzTAM : 5 metro: Sydney, Melbourne, Brisbane, Adelaide & Perth & nationally for Subscription TV
China,CSM : 1 national meter panel, 59 city meter panels, 10 provincial meter panels, 95 diary city panels, 15 diary provincial panels
India (TAM Media Research) : 165 urban cities covered.
Indonesia, Nielsen: Terrestrial : 10 cities:Jakarta, Surabaya, Medan, Semarang, Bandung, Makassar, Yogyakarta, Palembang, Denpasar, and Banjarmasin. Pay TV: Jakarta.min by min & PG log data instead of Adex log. R&F is available if it's based on min by min dayparts schedule only
Japan,Video Research : Peoplemeters in Tokyo & Osaka.Non-continuous measurement,2 week sweeps conducted every two months (12 weeks/year). Subscription TV panel is separate from national terrestrial TV panel of 6,600 homes, 52 weeks reporting /year
New Zealand. : 600 sample from 2012
Pakistan,Medialogic : 9 key cities - Karachi, Lahore, Islamabad, Faisalabad, Multan, Hyderabad, Sukkur, Gujranwala and Peshawar
Pakistan,Gallup: 2,100 (Karachi,  Lahore, Rawalpindi/Islamabad), Large cities 1,100, Small cities, 1,500, Rural 800
Philippines Nutam (Markets north) Megatam (Metro Manila & suburbs) Mctam (Metro cities).*Only cable covered in Pay TV monitoring
South Korea, Nielsen : National and monitoring 63 Pay TV channels
South Korea, TNmS : 16 cities & provinces
(Seoul, Incheon, Busan, Gwangju, Daejeon, Daegu, Ulsan, Gyungi Province, Kangwon Province, North Chungcheong Province, South Chungcheong Province, North Gyeongsang Province, South Gyeongsang Province, North Jeolla Province, South Jeolla Province, Jeju Island)
Thailand Nielsen : Min by min & PG log data instead of Adex log. R&F is available if it's based on min by min dayparts schedule only
Vietnam,Kantar : 6 key cities - Ha Noi, Da Nang, Ho Chi Minh, Can Tho, Hai Phong, Nha Trang; 3 economic regions: North, Central and South. Mainly diaries and peoplemeter in HCMC
Mainly diaries and peoplemeter in HCMC