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China Cabsat TV growth
| China Cab/Sat TV viewing growing each year as terrestrial TV declines |
Source: CSM Cab/Sat homes. 149 Cities China. All People
| China Cab/Sat Share of viewing dominates |
Source: CSM Cab/Sat homes. 149 Cities China
GroupM is predicting that rising consumer income, soaring retail sales and hefty economic growth will boost total advertising in China to $44.9 billion in 2010 and that the TV ad spend hit $28 billion this year, a 16% jump for both the total and TV ad revenues"
In June, MAGNA issued revised worldwide advertising forecasts that predicted Chinese TV advertising would rise by 12.7% in 2010 and that Chinese TV would see a 14.9% pop in 2011.
In July, Zenith projected a 12% increase in total advertising and 16% growth in TV advertising for 2010 in China. Zenith is forecasting a 9% increase for TV advertising in 2011 and 7% increase for 2012.
In June, MAGNA issued revised worldwide advertising forecasts that predicted Chinese TV advertising would rise by 12.7% in 2010 and that Chinese TV would see a 14.9% pop in 2011.
In July, Zenith projected a 12% increase in total advertising and 16% growth in TV advertising for 2010 in China. Zenith is forecasting a 9% increase for TV advertising in 2011 and 7% increase for 2012.