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India Pay TV growth
"So both India and China are leading the world in terms of our growth,
which is what you would expect"
Sir Martin Sorrell - Chief Executive of WPPSource: Economic Observer 17/9/10
| Pay TV viewing in India up 45% in two years |
Pay TV continues to build viewership while terrestrial TV declines in prime time
Source: TAM 2010 Total people (215,074,356)
| Affluent Pay TV reach in India on the up |
Pay TV continues to build reach amongst affluent viewers while terrestrial TV declines
Source: TAM 2010 Total Affluent people (87,127,580)
| Pay TV reach in India keeps growing |
Pay TV continues to build reach while terrestrial TV dips
Source: TAM 2010 Total people (215,074,356)