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Media Atlas Hong Kong
Ipsos released the latest findings from its Media Atlas Hong Kong study, revealing the lifestyles, attitudes, spending, media and digital habits of consumers in this ever changing metropolitan city. The data shows subscription TV is accessed by 28% of the population between 15-64 and they are the early adopters and main consumers in the city. 46% of the population agree TV is the best source of entertainment, with internet at 32% and mobile phones at 7%.
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56% of homes with Subscription TV
Synovate, Media Atlas, Hong Kong, Q1-4, 2010
