Multichannel TV Makes Sense


CASBAA TV Upfronts – The KL Screenings

Kuala Lumpur, 4 June 2013 – CASBAA AD organised its ninth TV Upfronts in the region and the second in Malaysia on May 28, 2013 in Kuala Lumpur. The Upfronts promote multichannel TV as an ideal platform for marketers to reach their target demographics and the KL event attracted over 100 guests representing advertising agencies, clients, broadcasters and media.

"A chance for the media buyers and networks to come together, CASBAA's TV Upfronts provide a unique opportunity for pay-TV broadcasters to unveil their hottest content and bespoke and localized advertising solutions," said Christopher Slaughter, CEO, CASBAA.

As a regional initiative, CASBAA's TV Upfronts have been held in key markets throughout the Asia-Pacific. Highlighting this year's KL session were English audience insights from Henry Tan, COO of the event's "in-market" partner ASTRO and guest speaker Lee Risk, Commercial Director, Media Consumer Choices, GFK Asia on how technology purchasing trends are influencing media consumption.

Also presenting were representatives from AETN All Asia Networks, BBC Worldwide, Discovery Networks Asia Pacific, FOX One Stop Media, NBCUniversal Networks, Sony Pictures Television, Malaysia, and Turner Broadcasting Systems Asia. Among media agencies and advertising clients in attendance were Baba Products, BMW Malaysia, Carat Media Services, DiGi Telecommunications, L'Oréal Malaysia, Maxis, Mindshare, OMD, P&G, Petronas, Starcom Mediavest Group, Vizeum Media and many others.

For the invited guests, the The KL Screenings serve as an ideal forum to learn about new content opportunities with case studies providing flexible options for the planning and development of marketing campaigns. The presentation of trends and data also allow attendees to better understand target groups and demographics.

"I am pleasantly surprised with the emphasis and flexibility the networks/broadcasters have shown to incorporate branded content/engagement," said Nishant Mehta, Communications Planning Director, Omnicom Media Group Malaysia. "This opens up more avenues for us to conceptualise relevant and insightful engagement with consumers/viewers"

The day ended with an exclusive ASTRO key client cocktail and dinner where additional Upfront materials were presented to a select group of top-level decision makers and leaders in the media buying community.

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About CASBAA –

Established in 1991, CASBAA is the Association for digital multichannel TV, content, platforms, advertising and video delivery across geographic markets throughout the Asia-Pacific. CASBAA and its members reach over 445 million connections within a regional footprint ranging from China to Australasia, Japan to Pakistan. The CASBAA mission is to promote the growth of multichannel TV and video content via industry information, networking exchanges and events while promoting global best practices. To view the full list of CASBAA members please visit here.

CASBAA AD is the advertising development division of CASBAA promoting the value proposition of advertising on multichannel/Pay TV. Click here for more information on CASBAA AD.


For enquiries, please contact:

Desmond Chung, Associate Director, PR & Communications, CASBAA
Tel: +852 3929-1712
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