Agency Attitude Audit

CASBAA Ad has been engaging with advertising agencies in the region to understand their attitudes and perceptions of Pay TV. We recently commissioned GfK Asia Pte. Ltd. to run the Agency Attitude Audit to quantify the information we have received. The survey marks an industry 'first' for international pay TV/cable

The results relate to reach, composition, engagement, proportion of budget, research used ...and what pay TV/cable needs to do more of to be selected in the media mix.

Participation included 86 respondents from the media and advertising agency community in Singapore and Hong Kong who are involved with or work on regional campaigns. The survey was completed in October 2013.

For a full copy of the presentation click here.

Key Findings