Cartoon Network and HP Team up to Present Toon Creator Awards

Monday, 01 June 2009 09:58

A new interactive platform to inspire creativity in kids through technology

Cartoon Network, the number one kids’ channel in Asia Pacific, has partnered with HP to launch the inaugural Toon Creator Awards, an online animation contest for children, in July 2009. Open to kids aged 6-14, the contest provides a regional platform for young talent from Australia, India, Taiwan, Thailand, Malaysia and Singapore to showcase their creativity through technology.

Benjamin Grubbs, Regional Director for Turner Entertainment Interactive Media, said "Cartoon Network and HP both share a deep commitment to innovation and the Toon Creator Awards enables kids to think out of the box and become animators. Using HP’s technology and Cartoon Network’s online platform, we hope to ignite the interest of Asia’s budding young creators and generate an interactive showcase to put their work in front of millions of our users in a fun and engaging manner.”

"HP’s collaboration with Cartoon Network on the Toon Creator Awards is a joint effort to leverage each other’s strengths - HP’s leadership in personal computing and Cartoon Network’s expertise with kids’ entertainment”, said Ajay Mohan, Vice President, Marketing, Personal Systems Group, Hewlett-Packard Asia-Pacific. “We aim to enhance the experience for young kids and their families by inspiring creativity, promoting self-expression and evoking imagination through technology in a fun and exciting way.”

Cartoon Network will allow kids to step into the shoes of its dedicated animation team where they can direct their own short animated clips, featuring characters from the popular series Ben 10: Alien Force and Chowder.
Between July 13 and September 30, kids can visit the Cartoon Network website and create their own 25-second ending after viewing a five-second mini-cliffhanger from either Ben 10: Alien Force (available starting July 13) and Chowder (to be released in mid-August).

Aiming to inspire creativity, promote self-expression and evoke imagination in a fun and exciting way, Toon Creator Awards is open to applications for both school and individual categories. Cartoon Network and HP will teach children how easy it is to use Cartoon Network’s animation software through live demonstrations at participating schools. HP computer booths will also be set up in selected schools in participating countries to allow students to use the software, with mentors on hand to guide them through the process.

Amazing prizes are up for grabs and winners from each category will be determined by a combination of online votes and a professional judging panel from HP and Cartoon Network. Individual country winners will each receive a HP Touchsmart PC and automatically qualify for the regional competition to win a HP connected home grand prize. The ultimate regional Toon Creator Award winner will see their dreams become a reality with the winning project broadcast on Cartoon Network in November 2009. The school with the most registered entries will also win three HP Touchsmart PCs for their computer lab.

For more information and complete contest details on Toon Creator Awards, please log on to www.ToonCreatorAwards.com.

About Cartoon Network Australia & Turner Entertainment Interactive Media

Launched in the Asia Pacific in 1994, Turner Broadcasting System, Inc.’s (TBS) Cartoon Network offers the best in animated entertainment. Drawing from the world’s largest cartoon library of Warner Bros., MGM and Hanna-Barbera titles, the Network also showcases original series including BEN 10, BEN 10: Alien Force and The Powerpuff Girls. Cartoon Network is the number one channel for kids in Asia Pacific and is currently seen in close to 60 million cable homes in the region.

Turner Entertainment Interactive Media (Turner Interactive), a unit of Turner Entertainment Networks Asia, Inc., develops and distributes online video, gaming and commerce products and services for Turner’s brands in the kids’, animation, and general entertainment categories. The unit is responsible for the localization and growth of Cartoon Network’s websites, which now attract over three million unique users a month. Turner Interactive also manages and develops the online destinations for Turner’s other entertainment brands including POGO, Galli Galli Sim Sim, TCM Turner Classic Movies and the WB Channel.

TBS Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

About HP

HP, the world’s largest technology company, simplifies the technology experience for consumers and businesses with a portfolio that spans printing, personal computing, software, services and IT infrastructure.

More information about HP (NYSE: HPQ) is available at http://www.hp.com/.

For further information, please contact:
Karen Cho
Cartoon Network
Tel: (852) 3128-3672
Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it