Swatch and MTV host Playground once more

Watchmaker Swatch and MTV are one again partnering for the 2011 edition of the Swatch MTV Playground initiative.

The online content hub is focusing on the relationship between fashion and music, and how the two interact with one another. It will be lead by four guest editors from the fashion industry including designers Ian Rankin, Alex Noble and Fred Butler. Rankin is the first of the guest editors, and will be followed by Noble and Butler, who will share duties from 3 May.

This year’s Playground is backed by Talk@ Playground, which pairs fashion with creative experts for a series of interviews that will air across MTV in Europe and Asia. Meanwhile, Scene@ Playground identifies the latest music and fashion trends to create profiles that will be shown through interviews, photography and film.

Swatch MTV Playground has been running since 2009 and has spanned a series of creative disciplines including film, animation, print design, motion graphics and illustration.

In 2010, the work was short listed for three M&M Awards: ‘Best Use of Content’, ‘Best Use of Digital’ and ‘The Effectiveness Award’.

http://www.mandmglobal.com/news/20-04-11/swatch-and-mtv-host-playground-once-more.aspx