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DISCOVERY NETWORKS ASIA-PACIFIC EXPANDS ITS NETWORK PORTFOLIO IN INDIA
DISCOVERY NETWORKS ASIA-PACIFIC EXPANDS ITS NETWORK PORTFOLIO IN INDIA
-Launches its 7th Network Discovery Channel Tamil, a unique 24-hour network targeted at Tamil viewers-
New Delhi, August 10, 2011: Discovery Networks Asia-Pacific announced today the launch of Discovery Channel Tamil in India. A dedicated 24-hour channel in Tamil language, it will target Tamil viewers in Tamil Nadu and rest of the country. With this launch, Discovery Networks Asia-Pacific expands its portfolio to seven channels in India – the flagship Discovery Channel, Animal Planet, TLC, Discovery Science, Discovery Turbo, Discovery HD World and Discovery Channel Tamil.
To commence from August 15, Discovery Channel Tamil will feature programmes from across variety of genres – adventure, survival, science, engineering, natural history, investigation, technology - which will be scheduled to cater to the preferences of Tamil viewers’. Adorning a new and unique look, the network will have independent advertising inventory, thus allowing local Tamil Nadu advertisers to buy network’s air-time. The network will also be a strong advertising platform for national brands targeting Tamil Nadu audience.
Announcing the launch, Rahul Johri, senior vice president and general manager – South Asia, Discovery Networks Asia-Pacific said, “The viewership pattern in Tamil Nadu and rest of India is contrasting and demands customised product offerings. Our intensive research with the Tamil Nadu viewers has encouraged us to launch a dedicated new channel in their native language with focused programmings. I am confident that both local and national advertisers targeting unique and quality audience will find the network a compelling advantage.”
New Programme Launches:
SWAMP BROTHERS
Meet Robbie and Stephen Keszey, an unlikely pair of brothers who run one of the most unique family businesses in the country - working with wild and dangerous animals deep in the swamps of Florida. Their farm also houses Florida’s International Teaching Zoo, which is full of rare species from around the globe and brings in a constant stream of new and different animals each month. In each episode, the brothers put themselves on the line to protect the most unusual of creatures - from pythons and gators to wildcats and bears.
MONSTERS INSIDE ME
features a series of parasites that can easily hijack our bodies, disable our immune system and drain us for life. Once the parasites have been identified, their lifecycles are illustrated. These organisms prey on humans disarraying the inner body functions and can prove to be diminutively yet deceptively deadly. From isolated cases to massive outbreaks, the series features these monsters catching the grip of real-life battles between modern medicine and evolution as the diseased individuals fight off their unseen and unwelcomed assailants.
HOW DO THEY DO IT?
We rarely consider many of the objects that make up the modern world – elevators, carpets, helicopters, street lights, and more. The ordinary and seemingly simple objects that we are surrounded by – and perhaps take for granted – actually have extraordinary beginnings and often intricate working processes. But have you ever thought to ask, HOW DO THEY DO IT? Go behind the scenes to discover how to do the things, and make the things that we use and see all around us every day.
PACIFIC ABYSS
In one of the most ambitious underwater projects undertaken, a 30-strong team of divers, marine biologists and underwater filmmakers join forces to travel nearly 2,000 miles through the tiny islands of Micronesia in the tropical Pacific Ocean. The mission: to search for new species at abyssal depths in remote and unexplored areas and to glory in the marine life of some of the most incredible coral reefs anywhere on Earth. Using the latest in rebreather technology the scuba divers enter the least explored region of the ocean - the 'Twilight Zone', an area between 60 and 150 metres. The teams explore World War II wrecks, steep drop offs and deep caverns - all set against the ocean's most dramatic underwater landscapes.
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About Discovery Communications
Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) is the world’s #1 nonfiction media company reaching more than 1.5 billion cumulative subscribers in 210 countries and territories. Discovery empowers people to explore their world and satisfy their curiosity through 130-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Discovery Science and Discovery HD, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. In Asia-Pacific, seven Discovery brands reach 525 million cumulative subscribers in 34 countries with programming customized in 15 languages.