Australia-Pay TV Prime Time Share of Viewing Increases

Subscription TV (STV) year to date share viewing in peak hours (6pm-12am) has increased 7% in Metro, 4% in National STV and 3% in Regional homes compared to the same period last year.

Top broadcasts to date in 2012 include Live Cricket Big Bash League Final and Live NRL Dragons V Roosters on FOX SPORTS 2. Top non-sport broadcasts include Selling Houses Australia and Grand Designs Australia on The LifeStyle Channel, Wife Swap Australia on LifeStyle YOU, Cricket Superstar and the 69th Annual Golden Globes on FOX8, Kings Cross ER on Crime & Investigation Network and QLD2012: Queensland Decides on SKY News. The Top 5 Channels on STV by share of viewing in Week 18 were FOX FOOTY, FOX8, FOX SPORTS 2, The LifeStyle Channel and SKY News.

Top programs by genre in Week 18 (single broadcast, not including plus2): Victorious (Children’s) on Nickelodeon, Pawn Stars (Documentary) on A&E, Coronation Street (Drama) on UKTV, American Idol (Light Entertainment) on FOX8, Grand Designs Australia (Lifestyle) on The LifeStyle Channel, ABC World News (News) on SKY NEWS, Live NRL: Warriors V Broncos (Sport) on FOX SPORTS 2, Unknown (Movies) on Movie One and The Riff Live: Channel [V] (Music) on Channel [V].

Year-to-date, STV share of viewing is 55.6% in STV homes, 22.8% in metro and 18.5% in regional markets (6am to midnight).